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Home arrow Marketing Research News arrow Companies Latest Products arrow Schlesinger Launches Interactive Wall For Research Engagement And Synthesis
Schlesinger Launches Interactive Wall For Research Engagement And Synthesis PDF Print E-mail
Written by Schlesinger Associates   
26 Apr 2016

Schlesinger Associates announces the launch of The Wall by Schlesinger. A dynamic, multi-window, interactive wall for free-form or structured display of variety of study stimuli, or as a central repository of information from which insights can be actioned.

Schlesinger has installed The Wall in two additional locations and, as a result, the Wall is available in Schlesinger’s key markets of New York City, Chicago and Los Angeles.  The Wall by Schlesinger is designed for projects where visual impact for participants is paramount, high engagement is a challenge or critical, or where the project involves idea generation/co-creation.

Commenting on the news, Rob Ramirez, Senior Vice President, Strategic Development, said, “High-impact visualization has allowed moderators to experience increased engagement in qualitative studies as respondents interact with the stimulus, not just saying what they mean but also showing what they mean.  Clients, behind the mirror, also enjoy full view of respondents’ interaction as they select, compare, manipulate and annotate on the panoramic canvas.  Recent deployment of The Wall in NYC has shown increased speed and quality of data collection with clients reporting clearer and faster insights to action."  

Steve Schlesinger, CEO, added, “For our 50th year of business, we wanted to explore a more innovative approach to research interaction in our facilities.  Our test group of researchers consider The Wall to be a breakthrough solution to research engagement and post-research collaboration challenges.  The availability of The Wall now in 3 markets certainly unlocks the possibilities for creative projects.  We look forward further impact on client insights as new benefits and applications continue to be revealed. ”   

The Wall is available for demonstration at Schlesinger’s current series of Research Technology Days.
 
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