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Home arrow Marketing Research News arrow Companies Latest Products arrow New Video-Centric Mobile Ethnography Firm Launched
New Video-Centric Mobile Ethnography Firm Launched PDF Print E-mail
Written by RealLife Research   
14 Feb 2017

Qualitative research veteran, Frank Hines, announced today the launch of RealLife Research, Inc., which will give market researchers unparalleled direct access to consumers by utilizing research services built around video-centric mobile ethnography. The cornerstone of the firm’s offerings is Vidnography™, its proprietary consumer-generated video ethnography method.

On this new venture, Hines, developer of Vidnography™ and President of RealLife Research, said: “Technological advances in smartphones and digital recorders have made it possible for researchers to have extended, real-life involvement in consumers’ lives – to live unobtrusively with our customers at home, work, or on-the-go. This level of intimacy simply isn’t possible with other qualitative research approaches, and delivers insights you can’t get any other way.”

RealLife Research will support its mobile ethnography capabilities with a complete portfolio of qualitative research services, delivered by experienced market researchers, including:
    
  • Vidnography™ and Live In-Home Mobile Ethnography
  • Video Surveys and Diaries
  • Market Immersions & Shop-Alongs
  • Online Focus Groups, Bulletin Boards and IDIs
  • Exploratory Labs and Interactive Focus Groups
 
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