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Home arrow Market Research Findings arrow Healthcare arrow Obesity: Children`s interest in sport is falling
Obesity: Children`s interest in sport is falling PDF Print E-mail
06 Oct 2004

Obesity Issue

Interest in sport among children and young people has fallen in the past five years while their awareness of healthy eating has increased, market research agency BMRB International has revealed.

Its Youth TGI survey of 6,000 children and young people found that fewer than seven in 10 boys agreed with the statement `I love playing sport`, down from 77 per cent in 1999.

However, the survey found there had been a rise in awareness of diet and obesity issues.

Ian Campbell, chair of the National Obesity Forum, said that while healthy eating campaigns in schools and on television had achieved an `awful lot of impact`, the Government had been slower to wake up to the fact that physical activity was equally important.

www.bmrb.co.uk

 
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