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Home arrow Market Research Findings arrow Entertainment arrow Late-night viewing at an early age
Late-night viewing at an early age PDF Print E-mail
04 Oct 2004
The proportion of children who have television sets in their bedroom continues to grow, with 77 per cent of 7-14-year-olds switching on in their rooms, compared with 75 per cent in 2003. While this increase has been much more marked among girls than boys, the latter are stil slightly more likely to have their own TV.

Late-night viewing at an early age

The proportion of children who have television sets in their bedroom continues to grow, with 77 per cent of 7-14-year-olds switching on in their rooms, compared with 75 per cent in 2003. While this increase has been much more marked among girls than boys, the latter are stil slightly more likely to have their own TV.

Favourite programmes genres among children vary by gender and also change as they grow older. While cartoons remain firmly at the number one position for both sexes in the 7-10 age band, pop music shows are the favourite for 11-14-year-old girls, while their male peers prefer comedy.

Among 7-10-year-olds, the proportion who claim to watch television beyond the watershed remains the same as it was 10 years ago – around 8 per cent say that watch past 9pm on weekdays and Sundays, but around double that rate stay up for late viewing on a Saturday

www.ft.com

 
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