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Taking the pulse of the youth market PDF Print E-mail
Written by Lightspeed Research   
20 Jun 2006

Taking the pulse of the youth market

WIMBLEDON, London --- June 20, 2006 --- Lightspeed Research, a leading global online market research provider, has developed an interviewing procedure that enables researches to more effectively interview children (under 12) and young people (ages 13-17) online. By securing parents’/guardians’ permission to interview their child, Lightspeed Research can now interview children through a medium that is effective, fast and relevant to the target research audience. This procedure, which is in accordance with specific ESOMAR and COPPA guidelines, means Lightspeed Research can provide pre-approved access, via parents, to thousands of children and teens for client research projects, thereby reducing the fieldwork time and increasing data quality.

Pre-approved children currently available through Lightspeed Research panels

Country        Under 18’s
GB                48,000
France         24,000
Germany     16,000
Italy               9,500
Spain           8,500
The Netherlands 13,500
Sweden       7,000
USA              680,000
Australia     40,000

Andrew Cayton, Senior VP Business Development, Europe, comments “A recent National Consumer Council report showed that the UK “children’s” market is worth approximately £30bn. As children become more sophisticated and savvy, their influence on purchase decisions increases and their attitudes become of greater importance to both marketers and researchers.

Lightspeed Research is able to provide companies access to this audience in an environment that is both safe and relevant for children. This is especially valuable to our clients as they often want to solicit opinions from this increasingly important group using the most appropriate multi-media techniques. Our compliance with guidelines ensures we provide research that is quick, of high quality, and sensitive to guidelines and parental concerns.”

Last Updated ( 20 Jun 2006 )
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