OnMedica team up with First Line Research to offer enhanced online market research services
London, 16 June 2006 – OnMedica, the e-Detailing and online healthcare marketing services company, and First Line Research, the specialist online healthcare market research agency have signed an agreement to work together to provide pharmaceutical clients with a range of enhanced market research services.
Under the agreement First Line Research will have exclusive access, for market research purposes, to an audience of 26,000 primary healthcare professionals, including over 17,500 “opted-in” General Practitioners who use onmedica.net, the GP website and online educational resource. Access to such a large group of healthcare professionals for market research purposes allows surveys to be targeted more specifically, and completed more rapidly. Market-leading Confirmit software will be
used to create, execute and present findings to the highest industry standards.
Steve Doyle, Marketing Director of OnMedica, said, “We are delighted with the opportunity to add to the range of services we are able to offer to pharmaceutical clients. OnMedica originally began working with First Line Research to measure the effectiveness of product message recall following e-Detailing, and this has proven to be very successful and helpful to our clients. We see this latest agreement enabling a range of market research services to be jointly offered by ourselves and First Line Research as an important part of the growth of OnMedica in online healthcare communication”.
John Aitchison, Online Market Research Consultant, who established and runs First Line Research said ”This agreement provides us with an ideal platform to offer clients genuinely fast, flexible and cost-effective Healthcare Professional market research Supporting the extensive OnMedica resource is First Line’s unique combination of established healthcare sector market research experience and online programming expertise, using market-leading Confirmit™ software. First Line expects this agreement to set new standards in design, programming and reporting of online market research in the UK Healthcare sector. ”