Lightspeed Research names Chris Duston Vice President of Business Development in Japan
Global online panel specialist Lightspeed Research has announced the expansion of its’ Asia-Pacific operations with the opening of a new office in Tokyo and the appointment of Chris Duston, formerly Senior Research Manager at AC Nielsen, as Vice President of Business Development.
Chris brings over 10 years experience with market research organizations, including TNS-NRC and The Gallup Organization, throughout greater China, Japan, and the US.
Chris Duston will be a member of the firm’s leadership team responsible for overseeing the execution of online technology in the Japanese marketplace and promoting survey effectiveness to meet client objectives. The Tokyo office will be a direct link to sales and service for clients based in Japan. Duston comments: “Lightspeed Research is experiencing momentous global growth and I am pleased to undertake leadership in the company at such an important period. I look forward to servicing the Japanese market and educating our clients on the new opportunities and the delivery of accurate and timely results, provided by online market research”.
Anne Hedde, President and CEO of Lightspeed Research states: “Chris possesses the focus and drive necessary to introduce an innovative brand of effective online panel solutions to new markets. I believe his extensive research experience and deep knowledge of the Japanese market will be instrumental in expanding Lightspeed Research’s presence to the Asia-Pacific region.” Anne continues, “We’re happy and proud to welcome Chris to Lightspeed Research as he provides an impressive array of consulting, interpersonal and communications skills. A strong addition to our leadership team, Chris will oversee the implementation of online technology into the Japanese marketplace while espousing the company’s continued dedication to being a leader in the industry.”
About Lightspeed Research
Lightspeed Research is one of the world’s leading online market research providers.
Through targeted recruitment and retention strategies Lightspeed Research has an established, high quality community of online panel respondents across 34 countries world-wide. Advanced web technology and innovative technological solutions provide the foundation to support marketing research studies that range in scope and complexity across industry sectors.
Lightspeed Research also operates specialty panels covering various market sectors including healthcare, financial services, SME, automotive, family, kids and mobile. The company also provides custom panel solutions for clients to address specific market research needs. Using Lightspeed Research, clients can reach both low-incidence and large samples cost-effectively, access extensive background information, and find their target audience through unique screening capabilities.
Lightspeed Research is a member of WPP, one of the world’s leading communications services groups.
For additional information, please visit www.lightspeedresearch.com.