Join Our Newsletter





Events Calendar

« < June 2017 > »
S M T W T F S
28 29 30 31 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 1
Home arrow Market Research Findings arrow Nutrition arrow Survey Reveals Parents Are to Blame for Child Obesity
Survey Reveals Parents Are to Blame for Child Obesity PDF Print E-mail
Written by Lightspeed Research   
19 Jul 2006

GLOBAL SURVEY REVEALS PARENTS ARE TO BLAME FOR CHILD OBESITY

WIMBLEDON, London --- July 19, 2006 --- A recent global survey by Lightspeed Research revealed that nearly 3 out of every 4 respondents blamed parents for the rise in obesity in children, while Advertisers and Food Manufacturers were each blamed by 13% of respondents.  The Government, Schools, and Restaurants were felt to be the least to blame, each receiving only 1% of the votes.

The poll, which ran in 8 countries around the world, asked respondents to identify who they felt was most responsible for the rise in obesity in kids.  In total 71% of the 99,109 respondents felt that parents were the most to blame, with the highest level of blame shown in Sweden (81%), GB (78%) and Australia (77%).  Italy blamed parents the least (57%), however almost a quarter of respondents in Italy blamed advertisers (24 %) for the rise in child obesity.

Interestingly, the global perception of blame was very low among Schools (1%) and the Government (1%).
 
Of the following, who do you think is most responsible for child obesity (“child” is defined as those under the age of 17)? 

 

Australia
Germany
France
GB
Italy
Netherlands
Spain
Sweden
Total
Advertisers
12%
14%
16%
8%
24%
7%
15%
8%
13%
Food Manufacturers
9%
13%
20%
11%
17%
12%
14%
9%
13%
Government
1%
1%
1%
1%
1%
1%
3%
1%
1%
Parents
77%
72%
63%
78%
57%
76%
66%
81%
71%
Restaurants
1%
1%
1%
1%
0%
1%
1%
1%
1%
Schools
1%
1%
0%
1%
1%
3%
1%
1%
1%

The Poll was conducted in Great Britain, France, Germany, Italy, the Netherlands, Spain, Sweden and Australia among 99,109 respondents in June 2006
There was very little difference between the sexes when pointing the finger of blame, although females did blame parents slightly more than males (73% vs. 67%).

David Day, CEO Europe commented “With all the negative publicity and political attempts to legislate advertisers, food manufacturers, and schools it is interesting to learn that the overwhelming global public opinion clearly blames parents for the rise in obesity in children.”

About Lightspeed Research Poll
Lightspeed Research online poll rapidly gathers opinions about topical issues and delivers reliable results in as little as 24 hours. More information on this survey and the Lightspeed Research online poll is available at www.lightspeedresearch.com, or email us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .  Polls are open to all in the Lightspeed Research panels and do not have any quota controls.

About Lightspeed Research
Lightspeed Research is a trusted quality online market research solutions provider delivering rapid, reliable research results through global online panels. Through its network of proprietary panels and accredited panel partners, Lightspeed Research can provide access to household members across 34 countries in Europe, North America and Asia-Pacific.

Last Updated ( 19 Jul 2006 )
 
< Prev   Next >

Polls

How important is market research to start-ups in the current economic climate?
 

RSS Feeds

Subscribe Now