ACNielsen Appoints Tomei to Head Up Global Consumer Panel Business
New Strategic Business Unit Formed To Leverage Global Capabilities
20 June 2005, New York, NY
ACNielsen, the world’s leading provider of consumer and marketplace information, today announced that Robert I. Tomei has been appointed president of Global Consumer Panel Services (CPS), a new strategic business unit formed to better leverage ACNielsen’s industry-leading panel capabilities on a global scale.
“CPS is a critically important business for us and the key to many of our future growth initiatives,” said Steven M. Schmidt, president and CEO of ACNielsen, a unit of VNU. “To fully leverage our unmatched panel capabilities, create a new generation of advanced services and deliver the high-value consumer insights our clients need to run their businesses, we believe it’s absolutely imperative that we manage this business as a cohesive global unit within ACNielsen. I am confident that, under the leadership of Bob Tomei, our CPS business will continue to be a source of tremendous value, growth and innovation for VNU and for our clients.”
The formation of the global CPS business unit comes at a time when ACNielsen is dramatically expanding its global panel capabilities. In the U.S., ACNielsen is in the midst of a two-year MegaPanel initiative that will expand its Homescan™ panel from 61,000 to 125,000 households by the end of this year. The expanded panel, currently at 91,500 households, is enabling the launch of a number of specialty panels, the introduction of new services to measure retailer equity among consumers and their motivations for buying new products, and improved coverage of such fast-growing retail channels as dollar stores, warehouse club stores and other specialty stores.
In Europe, ACNielsen is expanding its Homescan consumer panel from approximately 45,000 to 70,000 households in the key markets of the U.K., France, Germany, Italy, Spain and Portugal. The company also is expanding its consumer panel footprint in Asia Pacific and Latin America.
As part of the European expansion, ACNielsen will launch an I-Scan™ Impulse panel in the region. I-Scan panels, made up of individuals rather than households, have already been successfully deployed in several Asia Pacific markets and tested in the U.S. Panel members use a patented, pocket-sized scanner to record impulse and other on-the-go purchases outside the home.
ACNielsen is also contributing its Homescan consumer panel expertise to a pilot test of “Project Apollo,” a joint initiative of VNU and Arbitron that would collect multimedia and product purchase information from a common sample of consumers. The pilot is designed to provide a better understanding of the link between consumers’ exposure to advertising messages and their shopping and purchase behavior.
“VNU is making a sizeable investment in the expansion of our global consumer panel capabilities, and the creation of the new SBU recognizes the importance of this business to delivering the consumer insights that are key to our growth,” said Tomei. “The SBU will provide the global focus that will allow us to develop an overall consumer panel strategy, drive product and service innovation, and achieve operational efficiencies across the business. It’s the right thing to do – for ACNielsen, for VNU and, most importantly, for our clients.”
Tomei joined ACNielsen in 1994 from Bristol-Myers Squibb as vice president of Homescan Marketing for both the U.S. and Global. In 1999, he was promoted to lead ACNielsen U.S. Marketing, and in 2001, became chief marketing officer for the VNU Marketing Information group and ACNielsen Global. In 2003, Tomei was appointed general manager of the U.S. Homescan business, and asked to lead the MegaPanel expansion initiative.
Operating in 25 countries, and with plans to expand to additional markets, the ACNielsen Homescan consumer panel is the CPG industry’s leading source of consumer insights. Homescan panels measure what types of households buy specific CPG categories or brands, how often and where they shop, their use of coupons, and provide a host of other facts and insights, including attitudinal and product usage information. In most countries, panel members use patented in-home scanners to record their purchases of UPC-coded products and then download the information to ACNielsen for analysis. In other countries, a diary methodology is utilized.
ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.