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Home arrow Frequently Asked Questions arrow FAQs About Market Research arrow To Ensure Reliable Results With a Consumer-Targeted, Online Survey, How Large Should the Sample Be?
To Ensure Reliable Results With a Consumer-Targeted, Online Survey, How Large Should the Sample Be? PDF Print E-mail
Written by DJS Research Ltd.   
26 Jul 2006
Targeted Online Survey Sample Sizes, as explained by DJS Research Ltd.

Firstly, what cannot be overlooked is the necessity of locating a reliable and unbiased sample source. This will be down to whoever is charged with carrying out the research. Of course, all research differs but generally, to ensure reliability within the results, a sample size of 400+ would be robust for most surveys. This will allow for a 5% confidence interval around a 95% confidence level.

For further information please visit DJS Research, a full service market research agency. Alternatively, feel free to call them on +44 (0) 1663 767857

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Last Updated ( 17 Jul 2012 )
 
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