What is Secondary Research? |
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Written by DJS Research Ltd.
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28 Jul 2006 |
Secondary Research, as explained by DJS Research Ltd.
Also known as desk research, secondary research is the most common research method employed in the industry today. It involves processing data that has already been collected by another party. With this form, researchers will consult previous studies and findings such as reports, press articles and previous market research projects in order to come to a conclusion. The relatively low expense in comparison to primary research is the main advantage of this research as no new research needs to be commissioned. However, its main disadvantage is that the data used in the analysis may be out-dated and therefore return inaccurate results. Furthermore, previous studies may not have targeted the exact issue that the current research requires. To see further information please visit DJS Research by clicking here: Market Research UK Follow DJS Research Ltd: On Twitter :: On Facebook :: On Linkedin :: On You Tube Follow Market Research World on Twitter or join in the conversation with our LinkedIn Group
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Last Updated ( 08 Jan 2015 )
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