Confirmit to Power Intrawest's Enterprise Feedback Management Initiatives
August 3, 2006: FIRM, the world's leading provider of software for Enterprise Feedback Management and Market Research, today announced that it has signed an agreement to provide its Confirmit survey, community panel and report platform to Intrawest, a world leader in premier destination resorts and adventure travel. Intrawest will license the software as an on-demand solution powered by the industry leading Confirmit ASP platform.
Based in British Columbia, Canada, with locations across North America and Europe, Intrawest will deploy the Confirmit platform for surveying and on-line customer panels to provide valuable input in support of the company’s marketing and customer loyalty initiatives.
Priding itself on delivering superior guest services to a growing and loyal customer base, Intrawest intends to leverage Confirmit's unmatched scalability, robust features and capability set in order to better understand the attitudes and travel behavior of their customers. "At Intrawest, we committed to fully understanding the needs and wishes of our customers. As part of our Learn Six Sigma Operational Excellence initiatives, obtaining 'Voice of Customer' is a critical focus. Establishing a customer panel with Confirmit will provide us ongoing access to our customers. Immediate customer input and feedback to ideas will be instrumental throughout the development and implementation stages of product development, process improvements, and new business strategies," explained Jane Osler, Vice President of Marketing Research for Intrawest.
"Intrawest values the strong ties we have established with our customers, and we know they expect a world-class experience at our resorts and adventure destinations. The Confirmit platform’s advanced capabilities paired with its ease-of-use will enhance our customer loyalty initiatives and provide a centralized reporting platform for fast and reliable assessments of real-time results," said Osler. "Confirmit's superior technology provides a single platform for Enterprise Feedback Management activities, while streamlining the processes that enable more effective use of our invaluable customer feedback."
"As an innovator in the travel industry, Intrawest's selection of Confirmit is a real testament to our ability to provide cutting-edge technology to Enterprise Feedback Management across customer and market research initiatives," said Kjell Øksendal, FIRM’s Vice President of Marketing. "Intrawest will benefit from our next generation survey, community panel and reporting platform by setting industry standards for new product development and customer loyalty programs."
Confirmit's world-class survey, community panel and reporting platform can be licensed as an ASP software on-demand service or as a server install. Confirmit can be implemented in both online or offline locations and integrates with Confirmit Reportal enabling live access to customized reports ensuring that management and relevant stakeholders have critical insight at their fingertips.