TNS LAUNCHES GLOBAL INTERACTIVE DIVISION
London, UK, 25 August 2006 – Leading global market information group, TNS, today announced the launch of TNS Global Interactive. Lead by Arno Hummerston, the team will be responsible for developing best practices in this area and ensuring that all interactive practices are aligned globally. This will allow a more seamless connection of clients needs with TNS’ expertise and innovation in this area.
TNS Global Interactive will bring together three coordinated areas – commercial, development and Computer Assisted Web Interviewing (CAWI) support - within one business unit. The team will support all countries and divisions in the selling, development and implementation of interactive research.
John Abraham, Head of Strategic Development and Marketing, TNS, said: “The new Global Interactive division will enable us to marry our strengths in interactive research with local expertise and offer clients the most innovative research tools available. Arno Hummerston has spearheaded the development of our interactive research over a number of years. I am delighted to announce his appointment as Managing Director of TNS Global Interactive.”
Within the Global Interactive division, the commercial team will promote group-wide interactive innovations and developments, encouraging a standardised and global positioning of Interactive Research within TNS. The team will work with the TNS sectors and regions to increase Interactive revenues and improve margins through consultancy and support.
The development element of the division will provide a central resource for the creation of group-wide applications, including the Emerging Trends Laboratory to investigate new technologies. The central CAWI group will support local teams through sharing best practices, innovations, and learning from across the group, as well as driving continuous service improvements such as quality and efficiency.