ToLuna expands into North America
New York office reflects growing demand for specialist European online fieldwork.
London 7th September: ToLuna PLC (LSE: TOL), Europe's leading independent provider of online panels and technology to the market research industry, announces its expansion into the North American market with the opening of a New York office.
The move signals increased focus on the North American market providing local bid and delivery capabilities to further improve service levels to clients. This is in direct response to the huge demand for ToLuna's high quality European panel from North American research agencies.
CEO Frédéric-Charles Petit stated: "This is a natural move for ToLuna and inline with our stated strategy. For the last 12 months we have achieved our key objective as Europe's leading independent provider of online panels and technology to the market research industry. ToLuna has expanded its European panel to over 1.1 million panel members thus reaching critical mass whilst enhancing the depth of qualification of our panellists into 14 specialist sub-panels from Automotive to Healthcare and B2B. We have established offices in Paris, London and Frankfurt since the acquisition of German online panel pioneer Speedfacts. The very strong demand we are already seeing for our services in North America augurs well for our New York office”.
The new office will act as the hub of US and Canadian operations and will offer US clients local project management and account handling staff for our full online panel services
Holly Williams, formerly VP Interactive Media Sales of Simmons Research, an Experian company, is heading up the expansion as General Manager ToLuna North America. Holly comments...
"Not only am I enthused by the dynamics of the online panel market but equally by ToLuna's commitment to providing the highest quality European research panel and delivery services. ToLuna's reputation in the US as the de-facto European expert is well deserved. I look forward to building on that foundation."