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Home arrow Marketing Research News arrow Company News and Announcements July-December 2006 arrow QSR International Earns Microsoft Gold Partnership
QSR International Earns Microsoft Gold Partnership PDF Print E-mail
Written by QSR International   
12 Sep 2006

QSR International has become the first qualitative research software developer in the world to become a Microsoft Gold Certified Partner.

QSR International Becomes First Research Software Developer in its Field to Earn a Microsoft Gold Partnership

QSR International has become the first qualitative research software developer in the world to become a Microsoft Gold Certified Partner.

Ms Pip Marlow, Director SMS&P, Microsoft Australia said gold certification was awarded to companies who could demonstrate an extremely high level of competence and expertise with specific areas of Microsoft technology. She said QSR was required to undergo a review process, including both independent tests and customer references.

“QSR is an innovative company that’s leading the international market in the development of qualitative research software,” said Ms Marlow.

“Its commitment to making sophisticated software applications user-friendly based on the Microsoft platform is impressive, and we’re very pleased to welcome QSR International as a Microsoft Gold Certified Partner.”

QSR International CEO John Owen said the certification was a significant achievement for the company and its 300,000 users, which include the UK’s Oxford University and market research firms Ipsos-MORI and Turnstone Research; Harvard Medical School, Boston’s Children’s Hospital and FocusedInsights in the US; and Australian market research agency Crosby Textor and Victoria’s Department of Primary Industries. He said QSR’s gold status had already seen its NVivo 7 software used as a reference project at the recent Microsoft TechEd 2006 conference in the United States.

“We’re very excited about our partnership with Microsoft,” said Mr Owen.

“One of the key benefits for our international customers is that we will now have advance access to emerging Microsoft technologies. That way whenever we release new software, users can be assured it will be in line with the world’s most up to date technology.

“There’s no other software developer in our field that has that privilege.”

QSR International is based in Australia. Its flagship products – XSight and NVivo 7 – are both designed to help researchers and other people working with non-numerical data to compile, compare and make sense of their information quickly and easily. As well as market research agencies, government bodies and universities, QSR’s research software is used by a broad range of industries, from tourism and urban affairs to human resources and law.

“We know from our own research and sales that our software is unique and is changing the way people in Europe, North America and the Asia Pacific conduct research,” said Mr Owen.

“We are very proud of what we’ve achieved as a technology business. To become the only qualitative research software developer in the world to be recognised by Microsoft in this way is just the icing on the cake.”

QSR International has offices in London, Massachusetts, California and Melbourne, Australia. Information: www.qsrinternational.com.

Last Updated ( 12 Sep 2006 )
 
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