HD Takeover of DVRs - 17 May 2006
Austin, TX (May 5, 2006) – The long anticipated growth of the DVR is now being seen and some trends are beginning to emerge. While still early in its growth stage, IMS Research has observed a shift from standard definition (SD) DVRs to high definition (HD) DVRs, particularly in the US. IMS Research is estimating that HD DVRs made up 29% of the total worldwide shipments in 2005, and is forecasting this to grow to 54% by 2010.
The fastest growth of HD DVRs can be seen in the US. In 2005, US shipments of HD DVRs were already estimated to represent 36% of all DVR shipments. Motorola, one of the largest suppliers of DVRs for the US market, only produces an HD DVR, and has since it rolled out its first DVR.
Why is this happening?
• The HD DVR provides a smooth transition from regular programming to HD TV, without a future truck roll and without customers being required to exchange boxes on their own. This will save the operator money and keep from inconveniencing the customer.
• Operators are looking ahead to increasing ARPU from each household. Providing additional services to existing customers is less costly than bringing in new customers.
“While the transition from SD DVRs to HD DVRs will be most apparent in the US, it will likely occur in other regions as well,” states Jack Mayo analyst at IMS Research. “For example, European users have been more likely to purchase a SD DVR, however, as operator deployments increase and HD services become more prevalant, this will begin to change.”
In the second edition of the study The Worldwide Market for Digital Video Recorders, IMS Research provides a comprehensive look at all the major markets for DVR. This report examines the current worldwide market for DVRs in terms of TV households, unit shipments and revenues, with forecasts presented up to 2010. The report provides forecasts for integrated DVRs split by reception type and by definition, and for other DVR devices such as DVR/DVD recorder, TV/DVR, portable DVR, and stand-alone DVR.