Three Senior Executives Promoted
Leading global brand, media and communications research agency Millward Brown announces the promotion of Eileen Campbell to the newly created position of President, Global Development. Campbell will take up her new role on June 1 and will, at the same time, become Chairman of Millward Brown North America. She will continue to report into Bob Meyers, CEO of Millward Brown Group Worldwide.
In her new role, Campbell will head up a Global Development Team whose primary activities are designed to enhance the commercial development of Millward Brown to most effectively meet client needs. She will also chair a newly formed Global Business Insight Group which will ensure that insights on local business issues, needs and trends are fully integrated into the global development process.
Taking over the management of Millward Brown’s North American business is Mary Ann Packo who moves from her current role as President of Millward Brown USA, to become CEO of Millward Brown North America. In addition to her North American responsibilities, Packo will devote time to the Global Business Insight Group and will join the Millward Brown Management Board. Mary Ann will continue to be based in Millward Brown's New York City Office.
Also promoted to the Millward Brown Management Board is Fabian Hernandez who has led Millward Brown’s highly successful Latin American team for the past several years. Like Packo, Hernandez will join the Global Business Insight Group. Fabian is based in Millward Brown's Mexico City Office.
Commenting on the moves, Bob Meyers, Global CEO of the Millward Brown Group said: “In the past five years, the Millward Brown Group has experienced unprecedented growth. To keep pace with this change and ensure that we remain in a position to listen closely to our clients’ needs and continue to respond with innovative and creative solutions, I felt the need to develop an even stronger global footprint. So, I have promoted Eileen Campbell, who has done a magnificent job of developing our businesses in North America, to head up our efforts in this area. Eileen is one of those rare individuals who have a solid understanding and practical experience of research and marketing, but at the same time has first rate business management skills. I am truly delighted that I’ll be working with Eileen in her new role to ensure that we continue to help all our clients maximize the effectiveness of their marketing and media budgets”
Continued Meyers: “I’m also very pleased to announce that Mary Ann Packo is stepping up to take over where Eileen left off in North America. Since joining the company, Mary Ann has shown herself to be equally adept at leading the growth of the North American business and managing the people who work with her. Her energy, dynamism and business acumen will ensure that our North American business continues to grow as a result of the innovative solutions and the quality of counsel we’re providing to clients.”
“It also gives me tremendous pleasure to announce the promotion of Fabian Hernandez to Millward Brown’s Management Board. Fabian has done an outstanding job of developing our business across the Latin American region, and his promotion underlines our commitment to strengthen our client offer in this important part of the world.”
Millward Brown (http://www.millwardbrown.com/
), one of the world’s top 10 marketing research organizations, is recognized as a leading authority on advertising, marketing communications, media, and brand equity research. Through the use of an integrated suite of validated research techniques – both qualitative and quantitative – Millward Brown helps clients build strong brands and services. Millward Brown has more than 71 offices in 42 countries. Additional practices include Millward Brown's Global Media Practice (a global media effectiveness unit), Millward Brown Optimor (a global, brand valuation unit), Millward Brown Precis (a global PR measurement firm), and KMR (provider of global Target Group Index [TGI] the world's leading media and market profiling tool). Millward Brown is part of Kantar, WPP's insight, information and consultancy arm.
Date: 4 May 2005