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Home arrow Marketing Research News arrow Company News and Announcements July-December 2006 arrow FIRM announces the formation of the Confirmit Advisory Board
FIRM announces the formation of the Confirmit Advisory Board PDF Print E-mail
Written by FIRM   
27 Sep 2006

FIRM announces the formation of the Confirmit Advisory Board

Leading executives from the Marketing Information industry to help shape and drive the vision of Confirmit

September 26, 2006: FIRM (OSE: FIRM), the world's leading provider of software for Enterprise Feedback Management (EFM) and Market Research (MR), announces the formation of the Confirmit Advisory Board. The first of its kind for Confirmit, the Advisory Board is comprised of key players from the Marketing Information industry.

The introduction of the Confirmit Advisory Board provides a link for the Confirmit R&D team and FIRM's executive management to meet with MR industry leading executives.

Henning Hansen, FIRM's President and CEO, explains, "By creating a panel of industry executives, we look forward to driving continued innovation, lower cost of ownership, new revenue streams, and significant competitive advantage to MR agencies worldwide."

FIRM's new Confirmit Advisory Board includes the following members:

-Tony Cowling, President and Special Advisor at TNS
-Ben Willson, Director of Online Research Services at ACNielsen
-David St.Pierre, Chief Technology Officer at Greenfield Online
-Denis Conway, Senior Vice President at The NPD Group
-Joe Giacobbe, Senior Vice President at Ipsos
-Rick Rodgers, Executive Director at Carbonview Research

"We look forward to the invaluable insight and feedback we'll uncover with our new Advisory Board and the opportunity to drive greater customer value into future generations of Confirmit and the future of FIRM," summarized Hansen.

Confirmit's world-class survey, panel and reporting platform can be licensed as an on-demand ASP service or as on-site server install. Confirmit can be implemented in both online or offline locations and with Confirmit Reportal enables live access to customized reports ensuring that end-clients, executives, and other relevant stakeholders have critical insight at their fingertips when decisions are to be made.

About FIRM

Future Information Research Management (FIRM) is the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM). The company has 100 employees and offices in Oslo, London, New York and San Francisco. FIRM's software is also distributed through partner resellers in Amsterdam, Sydney and Tokyo. FIRM became a public company in December 2005, and is listed on Oslo Stock Exchange under the ticker "FIRM".

Confirmit, FIRM's flagship product, is a web-based survey, feedback and reporting software. FIRM's two target markets and product offerings are Global 5000 companies with Confirmit EFM (Enterprise Feedback Management) and market research companies worldwide with Confirmit MR (Market Research). Customers include Accenture, ACNielsen, Aker Kværner, Dow Jones, Egg, Hewlett Packard, Intrawest, Ipsos, Microsoft, Storebrand, and Statoil.

For more information about FIRM and Confirmit, visit

Last Updated ( 27 Sep 2006 )
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