LIGHTSPEED RESEARCH NAMES DARREN FIFIELD
CHIEF EXECUTIVE OFFICER, ASIA PACIFIC
Basking Ridge, NJ, September 26, 2006 - LIGHTSPEED RESEARCH, a leading provider of global online market research solutions, announced today that Darren Fifield has been named Chief Executive Officer, Asia Pacific effective November 1, 2006. Darren will be based in Singapore and report directly to President and Group Chief Executive Officer, Anne Hedde.
Darren has been based in Asia for the past eight (8) years and has acquired vast experience in senior executive roles across various Asian markets. Darren joins Lightspeed Research from his most recent role as Managing Director at Aztec Information Systems, South East Asia, now owned by Synovate. Prior to his position at Aztec, Darren served in senior management roles at ACNielsen, as Executive Director in Retail Measurement Services with ACNielsen in various regions.
This appointment, coming only months following the company’s launch in Tokyo, represents commitment to the Asia Pacific market. Lightspeed Research plans to open offices in Korea and China over the next few months and will operate two core operational offices in the region. The operational offices in Singapore and Sydney will provide local support to this increasingly important market.
"I am delighted to welcome Darren to the Lightspeed Research team. His solid understanding and experience in the region, coupled with his focus on customers, provides strong leadership to support our clients' explosive growth in Asia Pacific,” said Ms. Hedde. “Darren adds significant value to our Asia Pacific presence and this appointment further highlights the strength and commitment of our company to being a leader in the provision of global quality online market research solutions.”
Darren commented, "I am delighted to be part of Lightspeed Research at such an exciting point in this fast growing market. Lightspeed Research is well positioned to take advantage of the increasing acceptance of online market research methodologies, and I intend to lead our business development and operations staff in continuing the delivery of quality online market research solutions that our clients have come to expect.”
About Lightspeed Research
Lightspeed Research is a trusted quality online market research solutions provider delivering rapid and effective research results through global online panels. Through its network of proprietary panels and accredited panel partners, Lightspeed Research can provide access to household members across 34 countries in Europe, North America and Asia-Pacific.
Lightspeed Research's proprietary panels are recruited and maintained to ensure quality and representative sampling to support studies that range in scope and complexity across most industry sectors. Lightspeed Research operates specialty panels covering healthcare, financial services, automotive, B2B, telecommunications, family and more. The company also provides custom panel solutions for clients, building customized panels to address specific client needs.
Lightspeed Research is a member of WPP, one of the world's leading communications services companies. For more information, please visit www.lightspeedresearch.com or send an e-mail to