IPSOS MORI APPOINTS PETER ATTWELL AS UK DIRECTOR OF VANTIS DIVISION
Ipsos MORI announced this week that Peter Attwell has joined Vantis, the research agency’s product development and forecasting division, as the UK Director. Peter has been tasked with continuing to expand the capabilities of the Vantis team and to further utilise synergies between Vantis and the Ipsos MORI group as a whole.
Peter comes to Ipsos MORI having previously held senior positions at Business Development Research Consultants (BDRC) and Winmark. Peter has worked in both consumer and business-to-business research, and has particular expertise in financial research and in market forecasting & modelling. His extensive experience implementing profitable market research programmes and coordinated business development strategies will help the Vantis division continue its strong organic growth of 25 per cent per year.
Ipsos MORI’s Vantis division has conducted more than 7,000 individual concept evaluations, in sectors including alcoholic beverages, financial services, consumer electronics and durable goods. The resulting database provides a unique market perspective for new product and service offerings.
Peter will report to Andy Parker, managing director of Ipsos MORI’s Novaction & Vantis division. Commenting on the appointment, Andy said:
“Peter brings a range of specialties to Vantis that will help us continue to grow our database. His team will be responsible for providing our clients with insight and comprehensive research solutions to help brands optimise the return on their NPD investment.”
“Our role is to help clients turn their best product ideas into multimillion pound realities. This is an exciting time to be joining the team and we fully expect to see even greater growth in 2006-2007.”