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Home arrow Marketing Research News arrow Company News and Announcements July-December 2006 arrow Bernett Research selects Confirmit to power online survey
Bernett Research selects Confirmit to power online survey PDF Print E-mail
Written by Confirmit   
04 Oct 2006

Bernett Research selects Confirmit to power online survey and reporting activities

October 4, 2006: FIRM, the world's leading provider of software for Enterprise Feedback Management (EFM) and Market Research (MR), today announced that Bernett Research has licensed the Confirmit survey, community panel and report platform. Bernett Research, a market research and data collection firm, will license the software as an on-demand solution powered by the industry leading Confirmit ASP platform guaranteeing clients an up-time minimum of 99.7%.

A family owned and operated business based in Boston, Massachusetts, Bernett Research has collected and delivered critical market insight to their clients utilizing up-to-the-minute practices and technology for over 35 years. Bernett Research has stayed ahead of the ever-changing industry trends by offering a multitude of ways to conduct and deliver insight to their clients including Call Centers, Focus Groups, Data Processing and Web Surveys. Bernett Research will implement Confirmit to power their growing online data collection and insight delivery activities.

"Traditionally, software platforms offering complex feature sets and sophisticated capabilities required advanced programming and ongoing training. Confirmit's platform not only provided the advanced technical features our activities demand, but its user-friendly platform has been adopted by our programming staff with remarkable speed and enabled us to increase our online business by 50%," explained Matt Hayes, Managing Director of Bernett Research.

Having entered the world of online market research years ago, Bernett Research utilized several other technologies and in-house solutions for their market research activities. Since implementing Confirmit, Bernett Research has automated processes on a single platform that previously required as many as five separate programs and in-house solutions. With plans to grow their survey and reporting activities, Bernett Research expects to increase their offering and take advantage of the unlimited scalability that Confirmit offers, as well as the full product suite, including Confirmit CAPI and Confirmit Kiosk, as their client base continues to demand multi-channel data collection and reporting capabilities.

"Providing Bernett Research with true business benefits such as increased business and greater efficiency are prime examples of the advantages of our on-demand Confirmit solution," said Kjell Øksendal, FIRM's Vice President of Marketing. "While Bernett Research grows their footprint in the market research industry, they will continue to realize increased benefits with Confirmit's unparalleled scalability and Confirmit will to continue to deliver a competitive edge for our clients, keeping our technology ahead of the latest technology trends."

Confirmit's world-class survey, panel and reporting platform can be licensed as an on-demand ASP service or as a server install. Confirmit can be implemented in both online or offline locations and comes with Confirmit Reportal enabling live access to customized reports ensuring that end-clients, executives and other relevant stakeholders have critical insight at their fingertips when decision are to be made.

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