FRANCIS EAMES APPOINTED AS TNS GROUP MARKETING DIRECTOR
London, UK, 9 October 2006 – Francis Eames has been appointed as TNS Group Marketing Director, with immediate effect. Based in London, he will play a central role in strengthening the TNS global brand, driving awareness of the TNS offer amongst existing and potential clients, and in the broader business world. Francis will be responsible for the further development of the TNS marketing and brand strategy to position the TNS brand to meet the needs of our clients who are central to the growth of the business.
Innovation is a corner stone of TNS’ strategy and Francis will be actively involved in the marketing of several new solutions. Besides this he will also be involved in the ongoing development of TNS’ four core Areas of Expertise – New Product Development, Segmentation & Positioning, Brand and Advertising Research and Stakeholder Management – which were created last year to provide clients with expertise in specialist areas of research.
Francis has been instrumental in delivering global marketing strategies for blue chip companies including Diageo and Unilever. For Guinness, he developed and implemented a new global identity for the brand worldwide, introducing new global packaging into 150 markets through 48 production sites. Before this, his roles included co-ordinating marketing teams across Guinness’ South East Asia markets, based in Singapore, and for Unilever conducting the first global marketing analysis of the Iced Tea category for Lipton Soft Drinks, following the launch of the category.
David Lowden, TNS Chief Executive, said: “We are thrilled to have Francis on board at what is a very exciting time for TNS’s global development. His expertise in building strong global brands is second to none, and I am confident that his broad marketing knowledge and experience will be of immense value to TNS.”
TNS is a market information group:
- The world’s largest provider of custom research and analysis
- A leader in political and social polling
- A major supplier of consumer panel, media intelligence and TV and radio audience measurement services.
TNS operates across a global network in over 70 countries, allowing us to provide internationally consistent, up-to-the-minute and high quality information and analysis.
The group’s employees deliver innovative thinking and excellent service to local and multi-national clients worldwide. In the custom business, they combine in-depth sector knowledge with expertise in the areas of new product development, positioning and segmentation research, brand and advertising research and stakeholder management.
TNS’ strategic goal is to be recognised as the global leader in delivering value added information and insights that help our clients to make more effective decisions.
TNS is the sixth sense of business.