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Asda Strengthens Hold On No.2 Position PDF Print E-mail
Written by TNS   
19 Oct 2006

ASDA STRENGTHENS HOLD ON NO.2 POSITION

EDWARD GARNER, DIRECTOR OF RESEARCH, TNS WORLDPANEL, comments:

“The latest TNS Worldpanel grocery market share figures published today, for the 12 weeks ending 8th October 2006, show an intensified battle for the No.2 slot.  Earlier in the year there had been speculation that Sainsbury would soon overtake Asda to regain second place but Asda has managed to widen their lead to 0.9 share points (Asda 16.6% vs. Sainsbury 15.7%).  A similar situation was last seen a year ago and this is consistent with the different seasonal nature of the two businesses. 

Tesco continues to show strong growth over last year but the share has plateaued for the last five periods at around 31.4%.  This is indicative of the renewed strength of Asda, Sainsbury and Morrisons.  Certainly, one of the conclusions of the ongoing Competition Commission investigation must be that the market remains competitive. 

Once again, Morrisons sees turnover growth but this lags the overall market.  The Total Morrisons share (including Safeway) has remained close to 11% for the last 16 periods.  Performance of converted stores needs to lift to levels seen in the Yorkshire heartland for the share to show future increases. 

Although a smaller player, Waitrose sees double-digit growth to hold on to its record 3.9% share as it successfully integrates further store acquisitions. 

Kwik Save continues to struggle – its significant sales downturn will have helped Aldi’s recent strong growth run both in terms of store transfers and shopper switching.”

About TNS:

TNS is a market information group:

- The world’s largest provider of custom research and analysis  
- A leader in political and social polling
- A major supplier of consumer panel, media intelligence and TV and radio audience measurement services. 

TNS operates across a global network in over 70 countries, allowing us to provide internationally consistent, up-to-the-minute and high quality information and analysis.

The group’s employees deliver innovative thinking and excellent service to local and multi-national clients worldwide.   In the custom business, they combine in-depth sector knowledge with expertise in the areas of new product development, positioning and segmentation research, brand and advertising research and stakeholder management. 

TNS’ strategic goal is to be recognised as the global leader in delivering value added information and insights that help our clients to make more effective decisions.

TNS is the sixth sense of business.

www.tns-global.com

 
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