IAB Europe launches European Interactive Digital Television Taskforce
London, 24th October 2006 - IAB Europe is pleased to announce the launch of its interactive Digital TV (iDTV) Taskforce. Established at September’s Board and Leadership Council meeting, its focus will be to promote and increase awareness, understanding, and use across all forms of advertising via iDTV. The Taskforce will encompass all the technological applications currently used, including IP, cable and satellite.
The ten-strong Taskforce, which will be led by Bart Beck, Vice President of the IAB Belgium, has the following objectives as its key focus:
- Support the growth of iDTV advertising through the provision of expert and independent insight and research
- Offer information about usage and consumer behaviour on iDTV
- Develop creative standards for iDTV advertising, both across countries and different distribution channels
- Create case studies to illustrate the potential of iDTV
Layla Pavone, IAB Europe President believes this new taskforce has a key part to play in the IAB’s role of promoting the power and possibilities of digital advertising. “Convergence between television and the web is happening now and interactive Digital TV is an integral part of this. Its ability to combine the branding power of television with the sophisticated targeting and accountability of the web makes it especially important that the IAB Europe establish this taskforce to help our members tap into its strength as a digital advertising channel” she said
If you are interested in becoming involved in the iDTV Taskforce, please contact IAB Europe by email at
About the IAB
Founded in 1996, the IAB is the global network of interactive marketing trade bodies and think tanks set up to help marketers get the most from the new digital channels. IAB Europe coordinates activities in the region and handles all pan-European issues of research, marketing, lobbying, standards and best practice. Its mission is to grow the interactive advertising markets among pan-European clients and to nurture the development of national markets. It does this through a national network of fifteen IABs across Europe and activity programmes.