LIEBERMAN LEADS LAMONT IN INDEPENDENT RESEARCH
STUDY…OR IS THAT JUST A GOOD GUESS?
Anderson Analytics uses telephone research methodology to get inside voters’ minds by asking “who do you think will win?” and “why?”
Stamford, CT – November 2, 2006 – Anderson Analytics, a full-service market research consultancy, recently asked randomly selected CT households for opinions on who they think will actually win in the upcoming Senatorial race between Joseph Lieberman, Ned Lamont and Alan Schlesinger, as well as why they think that candidate will win.
“Even undecided voters are able to guess who will win,” explained Tom Anderson, managing partner of Anderson Analytics. “Guesses are often extremely accurate, in many cases even more accurate than stated/predicted behavior, and respondents were twice as likely to believe Lieberman will beat Lamont. This is in no way a prediction of the exact number of votes each candidate will expect to get in the election but rather a study of emotions relating to specific candidates.”
Jesse Chen, senior developer and consultant at Anderson Analytics, agreed. “Obviously there are already so many polls out there, but we are much more interested in respondents’ qualitative answers of why they think someone will win. We then text mine the answers and code them to see what messages from which candidates seem to be the most effective.”
According to the text analysis of voter comments, the most important reasons for favoring one candidate over another, in order of importance, are: Qualifications, experience, war, change, integrity, crossover in party lines, press/polls, source of campaign funds, and specific stance on domestic issues.
The polling results have serious implications for both Lieberman and Lamont campaigns. If pro Lieberman voters believe Lieberman is likely to win anyway, they may be less likely to go to the polls. Conversely, the same is true for Lamont or Schlessinger supporters.
Anderson Analytics polled 312 voters on October 31st representing a confidence interval of +/-5.55%. Anderson randomly called an additional 10,000 Connecticut homes November 1st. The new findings which will have a higher confidence interval will be posted at http://www.andersonanalytics.com/ctvote/
Anderson Analytics has also offered access to the results to all three campaigns. “We feel it’s important for all parties to hear the voice of the people,” said Tom Anderson.
This independent poll was conducted by Anderson Analytics to test new BigEars automatic telephone interviewing technology. Respondents were Connecticut Resident selected by Random Digit Dialing (RDD) in area codes 203 & 860. Only respondents who said they planned to vote in the November 7 election were surveyed. Fielding was conducted on October 31 through November 1 between 6:00pm-8:00pm EST.
About Big Ears
Big Ears is a unique market research and survey service that makes it easy and efficient to listen to your customers. The fully hosted service makes it simple to conduct powerful automated telephone surveys and interviews, for both quantitative and qualitative studies. Respondents answer all questions by voice over any phone. Big Ears Surveys are created, and results viewed, via a comprehensive web interface in real time.
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About Anderson Analytics
Anderson Analytics is a next-generation market research consultancy that combines new technologies with traditional marketing research techniques. We focus on helping clients gain the “Information Advantage” by delivering both quantitative and qualitative solutions to challenging marketing problems. Anderson Analytics defies the definition of traditional market research because we combine the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia and the creativity found only in smaller firms.