Video in the workplace:
Launch of new video-content website for business use
With over 100 million clips viewed daily on YouTube, the demand for online visual content continues to grow and now the business community will now have access to a new online resource of videos with over 4000 consumers, as Vox Pops International launches its brand new video library website.
Finding online, high-quality, visual resources that can be used in the workplace for presentations and insight has until now been a major challenge. A new resource, developed by John & Diane Earnshaw of Vox Pops International, who together have over 18 years of research and video production experience, fills a major gap in the available provision of online video content for business and communication.
The resource, developed over two years, is intended to provide key consumer videos and sound bites on a monthly basis from vox pop interviews across the country. Having instant access to consumer footage that can be viewed and purchased online is increasingly in demand by companies constrained by time and budget. Another key aspect of Video Library is that it contains videos for all business users by covering all demographics and areas of consumer interest, from Tweens to the Over 50s and hot topics such as online shopping, retail behaviour and brand preferences.
Diane Earnshaw, Managing Director of VPI said: “We are delighted to be launching the first online video content site for business users. The addition of this resource should help companies to use video to communicate ideas and enliven presentations. It is our aim to ensure companies are not afraid of embracing new media for business use. We are also driven to inspire people of new ways of making their findings real to clients which can be achieved by an injection of consumer footage.”
The site, the first of its kind, has been designed with ease of use in mind. An integrated search engine facility allows transcripts of all of the 400 videos to be checked for key words, brands and products, providing time poor professionals with a modern day research tool. The simple navigation system and useful accompanying written research reports, make the VPI’s Video Library an indispensable aid for video content hungry employees.
The interactive site, which is updated monthly and can hold an unlimited number of research videos, enables visitors to find video content for presentations with access to consumer footage from any location with a computer and Internet access. All content can be purchased and downloaded using Windows Media Player and used as a valuable source of insight into a variety of target audiences and as a great source of stimulus for briefs and pitches.
John and Diane Earnshaw first pioneered the use of video communication in the early 80s and conducted numerous interviews to populate the library with videos that would best appeal to and help the business community. The site was then designed to allow visitors to preview videos, read transcripts, buy online and have the purchased video delivered instantly, a must for the modern day worker.
Free videos from Vox Pops International’s Video Library are available to business professionals by visiting www.voxpops.com/library. The Vox Pop’s Video Library will be launched on November 21st at The Insight Show 2006 at Earls Court.