Ciao Launches New Career Panel Profile in 23 Countries
Across Europe, Asia, Latin America and Australia
Ciao’s New Career Profile Offers Targeted Access to Business Professionals
London, UK, December 4, 2006 – Ciao, a leading provider of Internet-survey solutions and a subsidiary of Greenfield Online, Inc. (Nasdaq: SRVY), today announces the launch of its Career Profile among Ciao panelists in 23 countries across Europe, Asia, Latin America and Australia. With this new capability, Ciao’s clients will benefit from the improved ability to target survey respondents based upon their professional attributes.
Ciao’s clients will now be able to target respondents based on access to various details about the panelist’s profession and the environment in which they are employed. By profiling panelists for their occupation, their role within the organization, their purchasing influence, the department they work for within the company, industry and company size, Ciao can also target respondents within small or large companies, according to a client’s specific project requirements.
“In line with our commitment to quality we have listened to our panelists’ feedback and our clients’ requests by introducing this Career Profile,” comments Cyril Stern, Director of Ciao Panels. “In a recent survey, Ciao’s panelists stated that screen-outs were by far the most dissatisfying factor when participating in a survey. We believe this more targeted approach will reduce the screen-out process and improve the panelist experience while at the same time provide our clients with more insightful information.”
In addition to providing clients with the ability to target respondents based on a panelist’s job function or role within a company, the Ciao Career Profile provides its clients with access to those who can provide more in-depth information about decision making, budget approvals and company decision influencers.
At the same time, Ciao is also introducing a new technology profile covering individual and company wide use of devices such as mobile phones and PDAs, as well as the use of software and systems. This enables Ciao to provide its clients with new survey opportunities on these important topical areas.
“Demand for Career Profile surveys is high and our goal was to make it easy for clients to choose Ciao for their career and business surveys,” stated Nicolas Metzke Managing Director, Ciao GmbH. “With our new Career Profile panel spanning more than 20 countries, we have very broad international reach to provide respondents for this growing market opportunity.”
About Greenfield Online / Ciao
Greenfield Online, headquartered in Wilton, CT, is a leading independent provider of Internet survey solutions to the global marketing research industry. The company operates in Europe through its Ciao GmbH subsidiary. The company has built and actively manages one of the world's largest communities of online panels, a proprietary Real-Time Sampling capability, comparison shopping members and affiliates. This global respondent community, when coupled with a Six Sigma quality control processes and robust survey technology, allows Greenfield Online to supply its clients with diverse, demographically representative survey research data. For more information visit http://www.Greenfield.com or http://www.ciao-group.com.