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Ipsos ASI Appoints New UK Chairman PDF Print E-mail
Written by IPSOS   
05 Dec 2006


Ipsos ASI, the advertising research specialism of Ipsos MORI, has announced that Peter Haslett has been appointed Chairman of Ipsos ASI in the UK.  Peter joins ASI to continue building the division’s presence both in the UK and on a global scale.

Peter was previously the President and Managing Director of Ipsos ASI Canada, where he played an active role over 11 years in establishing the agency as the dominant market leader.  His contributions included building a loyal client base, actively retaining new business, and growing a highly talented client service team.

Peter has been in the research business for nearly two decades.  In addition to his expertise in advertising, he has conducted product development and design research, including projects for global automotive brands such as Ford and Jaguar.  He has extensive experience of both qualitative and quantitative research. 

Peter commented:

“I enjoy working closely with clients to help maximise the contribution and efficacy of their advertising spend.  While ASI’s suite of pre-testing and tracking solutions is dominated by industry-leading quantitative approaches, my qualitative background helps keep my focus rooted at the human level.”

“I am extremely excited to have the opportunity to work in such a vibrant, progressive advertising community.  And, I look forward to working closely with the strong team I have found here in the UK and with the great clients we serve”.

 Commenting on Peter’s appointment, Ipsos MORI Chief Executive Brian Gosschalk said:

“Peter will help build ASI into an even more successful advertising research unit and thereby accelerate the growth of Ipsos MORI as a whole. His appointment is an important investment in the development of our advertising business and I am delighted to have him joining our team.” 

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