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Total 52 results found. Search for [ advertisers ] with Google

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Nearly two thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to the first-ever U
Wednesday, 22 March 2017

... another year filled with local and global uncertainties.  Despite a cautious outlook, almost half of the advertisers in Hong Kong (48%) believe that the economy has stabilized and will remain th...
Wednesday, 15 February 2017

Leading advertisers, agencies, media, analytics experts and marketing technologists will gather in New York on November 30th to discuss how to best accelerate the development of marketing measuremen
Tuesday, 08 November 2016

4. Kantar Worldpanel Partners With Facebook To Expand Advertising Measurement Service
(Market Research News/Latest Company News And Announcements)
... that its advertising revenue had grown by 57 percent to $5.2 billion in the first quarter of 2016 alone, with advertisers drawn to its increasingly large user base.   The tool allows brands and...
Thursday, 23 June 2016

5. Nielsen To Measure Unilever’s Digital Campaign Audience In China
(Market Research News/Latest Market Research Findings)
...lsen today announced that Unilever China, a multinational consumer goods giant, has joined the growing tide of advertisers using Nielsen Digital Ad Ratings to measure their effectiveness in reaching d...
Tuesday, 10 May 2016

6. Hong Kong Video-On-Demand Viewing Habits Study
(Market Research News/Latest Market Research Findings)
...dia ecosystem,” said Angel Young, managing director, Nielsen Hong Kong and Macau. “For audiences, advertisers and content providers alike, an advantage will be gained with an in-depth an...
Tuesday, 19 April 2016

7. Mapp Media Signs Ultimate Rugby in World Cup Year
(Market Research News/Email and Online Marketing News)
..., Director at Mapp Media. “We are looking forward to delivering some innovative, effective campaigns for advertisers that appeal to Ultimate Rugby’s highly-engaged user group.” Ulti...
Thursday, 04 June 2015

Advertisers can create compelling content and easily deliver the most relevant message to targeted audiences Celtra Inc., the leading creative, analytics and optimisation platform for display adverti
Wednesday, 15 April 2015

Under half (46%) of Super Bowl XLIX’s advertisers will score big on their Super Bowl investments, according to the 13th annual Super Bowl Ad Engagement Survey conducted by Brand Keys (www.brandk
Friday, 23 January 2015

10. Celtra and MEC Announce Strategic Partnership
(Market Research News/Latest Company News And Announcements)
...devices is sparking the realisation that mobile-first strategies will be a driver of significant change in how advertisers strategically approach digital media as a whole. “Mobility has made om...
Thursday, 15 January 2015

11. Meetrics accredited by MRC for ad viewability across display and video
(Market Research News/Latest Company News And Announcements)
...significant proportion of ad spend,” said Philipp von Hilgers, Meetrics’ Managing Director. “Advertisers are demanding more accountability and the MRC’s rigorous review process...
Thursday, 15 January 2015

...ices.  The Hispanic Millennial project – and the resulting presentations – was developed for advertisers and their agencies looking to better connect with the U.S Hispanic market and...
Tuesday, 13 January 2015

13. 'Bot Fraud' Costing Advertisers Billions Of Dollars A Year
(Market Research News/Market Research Blogs)
...half is fraudulent. These are the conclusions from a recently published report by the Association of National Advertisers (ANA). For the study, the researchers looked into 181 different campaigns fro...
Monday, 12 January 2015

14. Adknowledge integrates Realeyes emotion analytics platforminto online video campaigns
(Market Research News/Latest Company News And Announcements)
...ytics platform that measures how people feel and react when they watch video content.Adknowledge can now offer advertisers detailed reporting on how audiences respond emotionally to video campaigns th...
Tuesday, 21 October 2014

15. Almost Half of TV Watchers Simultaneously Engage in Other Digital Activities
(Market Research News/Latest Market Research Findings)
...for content among viewers.   “While there is no disputing that our love of traditional TV remains, advertisers must continue to adapt to our changing viewing habits. Online devices are off...
Thursday, 10 July 2014

16. Most Digital Ad Growth Now Goes to Mobile as Desktop Growth Falters
(Market Research News/Latest Market Research Findings)
...tes.   The same formats seeing such robust growth on mobile will languish on the desktop, however, as advertisers shift more dollars to target smartphone- and tablet-toting shoppers. eMarkete...
Wednesday, 18 December 2013

17. Olympics Legacy: Public Impact Report Year 1
(Market Research News/Latest Market Research Findings)
...ast. More people have become sports fans as a result of the Games which will be of interest to broadcasters, advertisers and sponsors, although fewer people in reality (18%) than expected to at the ...
Thursday, 28 November 2013

18. UK Mobile Spend Grows Fast
(Market Research News/Latest Market Research Findings)
... UK’s Internet Advertising Bureau (IAB UK) highlighted the move to mobile, showing 11% of the top 100 UK advertisers in terms of spending had adopted responsive design for their websites, and 58...
Tuesday, 29 October 2013

19. UK Smartphone Users Wary of Tracking
(Market Research News/Latest Market Research Findings)
A majority of smartphone users in the UK were aware that advertisers could track their devices, according to a June 2013 survey from privacy management company TRUSTe, and a solid 70%—even mor
Friday, 13 September 2013

20. How Are Google's Product Listing Ads Performing?
(Market Research News/Latest Market Research Findings)
...ely higher, though, up to $1.59 in July 2013, compared to $1.04 in July 2012. Rising prices may be encouraging advertisers to be more strategic in their PLA buys. Comparing the share of clicks on PL...
Wednesday, 04 September 2013

21. Mobile, Video Drive Up Digital Ad Investment in the UK
(Market Research News/Latest Market Research Findings)
...   Search remains the most popular digital ad format, though display is steadily gaining momentum among advertisers. eMarketer expects search spending in the UK to increase from more than &poun...
Thursday, 01 August 2013

22. UK Smartphone Users Embrace Mobile Entertainment
(Market Research News/Latest Market Research Findings)
...mobile video ads do seem to show a reasonable success rate, suggesting that this may be a good place for video advertisers to look to engage consumers. While 36% of the country’s smartphone owne...
Friday, 26 July 2013

23. UK Ad Spend Remains Sturdy While Global Predictions Fall
(Market Research News/Latest Market Research Findings)
...o uphold a predicted growth. Traditional formats such as cinema, radio and print have declined in growth, as advertisers are moving their spend towards TV (including VOD and catch-up), online and ou...
Wednesday, 10 July 2013

24. Ipsos ASI Creates a ‘Smart’ New Research App to Measure Brand Touchpoints in Real-Time
(Market Research News/Latest Company News And Announcements)
...tphone app the perfect way to understand experiences as they happen in real-time.” Brand Shout enables advertisers and Ipsos clients to understand touchpoint exposure and optimize them by meas...
Monday, 08 July 2013

25. Second-Screen Viewing Becomes a Common Activity in the UK
(Market Research News/Company News and Announcements January-June 2013)
...d mobile content while watching TV. But second-screen viewing doesn’t necessarily mean bad news for TV advertisers. In fact, it can mean just the opposite. Wiggin found that more than one out ...
Wednesday, 19 June 2013

26. UK adspend hits £17bn in 2012 – the first time since 2007
(Market Research News/Company News and Announcements January-June 2013)
... a total market and individual media breakdowns, it is considered the most reliable picture of the industry by advertisers, agencies and media owners. Report Highlights •   &...
Monday, 13 May 2013

27. Hispanic Males Are An Opportunity For Marketers
(Market Research News/Company News and Announcements January-June 2013)
...hen it comes to their portrayal in the media, two-thirds (66%) of Hispanic men believe they are stereotyped by advertisers - meanwhile half (50%) of Hispanic men think that Hispanic women are positive...
Monday, 18 February 2013

28. Mobile Display Proves Its Worth
(Market Research News/Company News and Announcements July-December 2012 )
Ads on the channel boost brand engagement Advertisers in the US are on track to spend $1.8 billion on mobile display advertising in 2012—more than triple the amount spent in 2011, but still f
Wednesday, 05 December 2012

29. Google’s Remarketing For Search Could Have Huge Impact On Existing Remarketing Approach
(Market Research News/Company News and Announcements July-December 2012 )
...squo;s Remarketing for Search takes the benefits of remarketing and leverages them within the SERPs. It allows advertisers to target users on the search network based on their keyword search history w...
Thursday, 29 November 2012

30. More Advertisers, Formats Bring More Money To RTB
(Market Research News/Company News and Announcements July-December 2012 )
...ear, eMarketer estimates, or $1.95 billion.One reason for RTB’s fast growth is that more publishers and advertisers are getting into the game. Once used primarily to auction off remnant invento...
Thursday, 22 November 2012

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