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...iod between December 2016 and February 2017. It included responses from 85 senior ISBA members. In terms of UK advertising expenditure, half of the companies that responded spend more than £30mi...
Wednesday, 22 March 2017

2. UK Grocery Market Grows As Price Rises Continue
(Market Research News/Latest Market Research Findings)
...ovember 2014. Fraser McKevitt continues: “To the catchy soundtrack of its new ‘food dancing’ advertising campaign, Sainsbury’s returned to growth for the first time since March...
Tuesday, 07 March 2017

3. Nielsen Launches Digital Ad Ratings In Hong Kong
(Market Research News/Companies Latest Products)
...rable to TV. The solution will bring accountability and comparability for Hong Kong’s brand marketers, advertising agencies, platforms and publishers who have been seeking measurement to bette...
Tuesday, 07 March 2017

4. The 2017 M|R Advertising And Marketing SourceBook: A New Resource from Harpeth Marketing
(Market Research News/Latest Company News And Announcements)
Harpeth Marketing has announced today the release of their 11th eBook, the M|R Advertising & Marketing SourceBook, a new, annual guidebook to help firms that want to advertise in the Market Resear
Wednesday, 01 March 2017

...th the Hong Kong Advertisers Association. As the survey also shows, advertisers are looking to increase their advertising spending in 2017 as 26% said their budget will increase while 48% said their ...
Wednesday, 15 February 2017

6. Be Heard Group Plc Internally Recruits Chief Operating Officer
(Market Research News/Email and Online Marketing News)
...ties as CFO.Robin is a qualified chartered accountant (FCA) and a fellow of the Institute of Practitioners in Advertising. He was a co-founder and Finance Partner at leading UK advertising agency HH...
Monday, 09 January 2017

7. SSI And FidMe Launch Loyalty Rewards Program
(Market Research News/Companies Latest Products)
... millions of consumers and businesses for brand positioning, customer profiling, usage and attitude, media and advertising strategy, and competitive profiling.  ...
Wednesday, 09 November 2016

...0th to discuss how to best accelerate the development of marketing measurement innovations needed to enhance advertising ROI. The Attribution Accelerator forum, which is being organized by Sequent ...
Tuesday, 08 November 2016

9. Communicating With American Millionaires — What Works?
(Market Research News/Market Research Blogs)
...rage consumer in the way they communicate with others and how they view and hear marketers’ messages and advertising. The wealthy, defined for this column as America’s millionaires with pe...
Thursday, 03 November 2016

10. Firefish Wins ESOMAR Research Effectiveness Award
(Market Research News/Latest Company News And Announcements)
... visible and impactful manifestation of the brand purpose, to this point, has been the ‘New Money’ advertising campaign that premiered during Super Bowl 50 in 2016 and is now running globa...
Wednesday, 21 September 2016

11. MRS Calls On Research Industry To Help Preserve Its Rich History
(Market Research News/Latest Company News And Announcements)
...ory: policy makers, academics, students and the general public. The AMSR is collaborating with the History of Advertising Trust, which will be housing the archive and making the records available to ...
Monday, 11 July 2016

12. Kantar Worldpanel Partners With Facebook To Expand Advertising Measurement Service
(Market Research News/Latest Company News And Announcements)
...ds (CPG) purchase data to provide brands with an accurate assessment of the effectiveness of their cross-media advertising campaigns. The advertising landscape has witnessed rapid change in recent y...
Thursday, 23 June 2016

13. IVP Launches Neuro Omnibus Video Testing
(Market Research News/Companies Latest Products)
...deo.  Commenting on the launch, Bob Granito, President of IVP, said “Traditional research of video advertising relies on self-report and does not precisely measure whether the video caught...
Wednesday, 11 May 2016

14. Nielsen To Measure Unilever’s Digital Campaign Audience In China
(Market Research News/Latest Market Research Findings)
...aching target audience.  This will give companies like ours the confidence to invest even more in digital advertising,” said David Porter, Media Director of Unilever North Asia. “Usin...
Tuesday, 10 May 2016

15. RealityMine Receives 2016 Queen’s Award For Enterprise
(Market Research News/Latest Company News And Announcements)
... a special reception at Buckingham Palace and are provided permission to use The Queen’s Award Emblem in advertising and marketing for a period of five years. The awards are made annually by HM...
Thursday, 21 April 2016

16. Hong Kong Video-On-Demand Viewing Habits Study
(Market Research News/Latest Market Research Findings)
...rvey polled over 30,000 online respondents in 61 countries to gauge worldwide sentiment about VOD viewing and advertising methods. And the number of self-reported VOD viewers is significant. Nearly...
Tuesday, 19 April 2016

...verage), annual reports, affiliation with a respected non-profit or civic organization, employee volunteerism, advertising, or reporting actual work in the community on a web site.  A balanced ap...
Thursday, 17 March 2016

18. SSI And AccorHotels Launch Loyalty Rewards Program
(Market Research News/Companies Latest Products)
...ata analytics and reporting.  Members include decision-makers and influencers in areas such as IT, HR and advertising who are senior executives, small business owners and professionals of all typ...
Monday, 14 March 2016

19. SSI Gets On Board With Amtrak Guest Rewards
(Market Research News/Companies Latest Products)
...ata analytics and reporting.  Members include decision-makers and influencers in areas such as IT, HR and advertising; senior executives, small business owners and professionals of all types.&nbs...
Wednesday, 24 February 2016

20. Nichols Research, Inc. Under New Ownership
(Market Research News/Latest Company News And Announcements)
... industry advocacy with organizations including the Qualitative Research Consultants Association (QRCA), the Advertising Federation and numerous universities. “With the infusion of a fun new...
Wednesday, 24 February 2016

21. Seven Ways You Can Boost Your Mobile Marketing Campaign in 2016
(Market Research News/Email and Online Marketing News)
...ile industry’s newest innovations. 2015 was a great year for mobile marketing. Companies explored mobile advertising’s full potential, and mobile users shifted their priorities from deskto...
Monday, 08 February 2016

22. Aldi and Lidl reach 10 per cent share of the British grocery market for the first time
(Market Research News/Latest Market Research Findings)
...eeping its market share at 5.6% for the fifth consecutive month. Despite the ever more high-profile Christmas advertising campaigns launched by the supermarkets in recent weeks, the overall market re...
Tuesday, 17 November 2015

23. Marketing Sciences Unlimited launch tool to track online activity
(Market Research News/Companies Latest Products)
... already being used by brands to improve search engine optimisation (SEO) and to monitor the success of online advertising. Ian Ralph, director of Marketing Sciences Unlimited, comments: “Clie...
Friday, 16 October 2015

24. SSI Defines the Successful Mobile Survey Experience at ESOMAR
(Market Research News/Market Research Events News)
... research audience to define, discover, dream and delight at the latest revelations in research, marketing and advertising.”  SSI plans to turn those revelations into reality by showing how...
Thursday, 17 September 2015

...ience (CX) Trends 2015: What Customers Want” or “One Step Ahead of the Future – with Digital Advertising Effect Forecasting” could be very useful. The complete workshop program...
Thursday, 27 August 2015

26. Firefish launches in South East Asia with Singapore office, headed by Angela Cross
(Market Research News/Latest Company News And Announcements)
...to Greenberg Brand Strategy in San Francisco, CA as a Senior Brand Strategist, while also teaching a course in Advertising Research at the Academy of Art University. Moving to ABN Impact’s offic...
Tuesday, 11 August 2015

27. Millennials’ 20 Most Engaging Brands
(Market Research News/Latest Market Research Findings)
...quo;t a surprise. What does surprise is the way marketers believe that more social networking and entertaining advertising will. But, in the absence of real ROI metrics, counting “shares” ...
Monday, 03 August 2015

28. Co-operative Back in Growth Ahead of Overall Grocery Market
(Market Research News/Latest Market Research Findings)
...Asda by 2.7%.  At Iceland sales were up by 3.0%, coinciding with its recent ‘Power of Frozen’ advertising campaign. ...
Tuesday, 28 July 2015

29. Back-to-School Consumer Spending Gets an Incomplete
(Market Research News/Latest Market Research Findings)
... digital counterparts. Online has, of course, been growing generally, but increased use of mobile outreach and advertising is likely responsible for this year's growth for that platform specifical...
Tuesday, 28 July 2015

30. Brand Keys Annual Survey Reveals the Most Patriotic Brands in America
(Market Research News/Latest Market Research Findings)
...pack. “Independence Day gives marketers an opportunity to help citizens celebrate. And, typically, brand advertising and social outreach will feature patriotic flag-waving and red-white-and-blue...
Tuesday, 23 June 2015

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