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...oration, deep sector knowledge, data confidentiality and transparency, as content needs increase across all channels. The findings show external agencies are losing ground with advertisers for lack o...
Wednesday, 22 March 2017

2. Nielsen Launches Digital Ad Ratings In Hong Kong
(Market Research News/Companies Latest Products)
...and media exposure into a common definition and standard that enables us to compare traditional and digital channels. This ability will help us adapt to an evolving new world by enabling us to identif...
Tuesday, 07 March 2017

3. Hong Kong Consumer Confidence Shows Sign of Bottoming Out
(Market Research News/Latest Market Research Findings)
...erstand their customers, be more innovative and communicate with their target customers via the appropriate channels so as to better engage them.” ...
Tuesday, 21 February 2017

... of the key reasons for the shift. “Amidst the rapidly evolving media landscape, online advertising channels will soon overtake and share center stage with offline media as key marketing chann...
Wednesday, 15 February 2017

5. America’s “Idle Rich” Aren’t Really So Idle After All
(Market Research News/Latest Market Research Findings)
...ially communicate their messages to millionaires in ways beyond today’s traditional and digital media channels, they need to realize that America’s millionaires are really different from m...
Wednesday, 04 January 2017

6. Blog: Keeping Up With The Rapidly Changing Digital Landscape
(Market Research News/Market Research Blogs)
...Media sector showing the highest result at 72%, reflecting the nature of media proliferation across digital channels, be that written/pictorial or increasingly video media. Next on the list was Teleco...
Monday, 18 April 2016

...nforce societal commitment must amplify and socialize their message using multiple sources and distribution channels. Says Young: “While marketing good deeds is encouraged and expected by consu...
Thursday, 17 March 2016

8. UK Research Market Grows By 62% To £4.8 billion
(Market Research News/Latest Market Research Findings)
...executive of Attest, commented: "So many complex trends are changing market research: automation, new channels, ethical use of personal data, data science.  Demand is shifting towards highl...
Monday, 14 March 2016

9. Blog: The Impact Of Staff On The Customer Journey
(Market Research News/Market Research Blogs) Customer Experience research will take into account experiences that the customer has across different channels and combine them to paint an overall picture of your customer.     Satisf...
Friday, 26 February 2016

... Listening Platform enables organisations to manage performance at an individual consumer level, across all channels and touchpoints (e.g. call centre, stores, apps), both offline and online, ultimate...
Monday, 18 January 2016

11. Social Research Agency CFE Selects Confirmit Horizons to Drive Efficiency and Innovation
(Market Research News/Latest Company News And Announcements)
... questions, tailored and formatted to suit the audience, and provided using a variety of offline and online channels in order to improve accessibility and to drive engagement. Lindsey Bowes, acting M...
Tuesday, 20 October 2015

12. Brandtone wins at Global Smarties for Unilever campaign
(Market Research News/Market Research Events News)
... built around a countrywide campaign that engaged and rewarded traders who operate in the traditional sales channels and have been previously difficult to engage with.   Unilever used a reward l...
Wednesday, 30 September 2015

13. MRS Delphi Group research reveals what sways voters
(Market Research News/Latest Market Research Findings)
...cebook while 18% use YouTube and 15% Twitter.  This means that despite increased focus on social media channels, traditional media still dominates when it comes to influencing people’s poli...
Tuesday, 15 September 2015

(Market Research News/Latest Company News And Announcements)
...of industry sources and an in-depth understanding of complex, global product supply chains and distribution channels. OTR's unique approach relies on journalistic principles and is utilized by the...
Friday, 31 July 2015

15. Consensus Point Reports Revenue Increase of 60%
(Market Research News/Latest Company News And Announcements)
... have to be agile, smart, efficient, and right to win.  Our broad capabilities allow us to support all channels of the market research and predictive analytics industries, worldwide, as they try ...
Monday, 27 July 2015 higher rankings, then by optimizing your content for search you are ensuring it performs well across all channels, from websites to social networks," adds Tober. "And our Research Cloud t...
Thursday, 16 July 2015

17. IRM acquisition marks launch of Confirmit Australia
(Market Research News/Latest Company News And Announcements) to 87% in developing Asia report sharing retail experiences via social media channels versus 43.5% in developed countries. IRM General Manager, Chris Breslin, joining C...
Monday, 13 July 2015

18. Consumers In Fast Growing Economies Have Highest Customer Contact Expectations
(Market Research News/Latest Market Research Findings)
...onomous Customers’ are happy to self-serve, but expect instant and excellent service through multiple channels when needed, survey discovers. •       &nbs...
Monday, 13 July 2015

19. UK consumers are losing interest in the high street
(Market Research News/Latest Market Research Findings)
...ocal businesses and independent retailers •    True integration of online and offline channels: 29% of millennials have already used a delivery locker and 27% have paid for items...
Thursday, 02 July 2015

20. TNS Deciphers Social Media for Deeper Insights Into Customer Experience
(Market Research News/Companies Latest Products)
...roach that drills down into the huge volumes of customer feedback on Twitter, Facebook, Instagram and other channels. Combining traditional surveys with social media analysis, the new approach offers ...
Monday, 22 June 2015

...their new customer service platform. Brand Embassy’s cloud-based SaaS brings digital customer service channels like Facebook, Twitter, Instagram, email, live chat and discussion forums into one ...
Monday, 08 June 2015

22. Global Automotive Finance and Leasing for Consumers
(Market Research News/Latest Market Research Findings)
...nance taken out through car dealerships (i.e. at the point of sale) and finance taken out through all other channels (i.e. direct finance). At a worldwide level, automotive finance for new cars was es...
Wednesday, 13 May 2015

23. Visual IQ wins best attribution solution at The Drum Digital Trading Awards
(Market Research News/Market Research Events News)
...ution management products from Visual IQ, Sky Italia was able to consolidate performance data from multiple channels, accurately measure cross channel marketing performance, and predict the optimal co...
Thursday, 30 April 2015 that social media is integrated throughout the entire customer journey and that they manage their social channels to make a real impact on purchase behaviour," says Herbert. DigitasLBi's C...
Thursday, 23 April 2015

...r and create consistency in current audience targeting strategies being applied today in programmatic media channels.   Even though the advertising industry is in a state of change, the objectiv...
Wednesday, 15 April 2015

26. New research finds that 82% of consumers will switch after bad experience
(Market Research News/Latest Market Research Findings)
...o acknowledge their feelings are the biggest consumer frustrations when dealing with brands through digital channels. 78% of UK consumers surveyed in Eptica research ranked getting a response that eit...
Thursday, 26 March 2015

27. Currys named number one UK retailer for savvy digital promotion strategy
(Market Research News/Latest Market Research Findings)
... promotions strategy of the UK’s top 20 online retailers, analysing the promotion types exploited and channels used for distribution, looking at aspects such as regularity, variety, mobile optim...
Thursday, 26 March 2015

28. The Use Of Social Media & Virality For Event Marketing
(Market Research News/Market Research Blogs)
...only 37% of the surveyed population believe they are actually effective in their efforts. Effective Social Channels: Not all social media channels are made alike. Consequently, the most effective soc...
Wednesday, 18 March 2015

29. Hollywood Glamour For Etihad Airway's New Global Brand Campaign
(Market Research News/Email and Online Marketing News) 60 and 30 second formats, with still versions of the campaign appearing in print, digital and on outdoor channels. The TVC was shot onboard Etihad Airways’ new flagship Airbus A380 and in lo...
Monday, 16 March 2015

...annel of choice for finding out about promotions, followed by a retailer’s website, with social media channels such as Twitter and Facebook not having as much impact. The research, highlighted ...
Tuesday, 03 March 2015

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