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Search Keyword emotional
Total 50 results found. Search for [ emotional ] with Google

Results 1 - 30 of 50
1. Lightspeed Introduces Emotion Analytics
(Market Research News/Companies Latest Products)
... global leaders in digital data collection, today announced a Affectivastrategic partnership with to capture emotional coding within its surveys. Lightspeed introduces Emotion Analytics across the Ame...
Friday, 03 March 2017

2. Survey Shows 'Trump' Is The Most Powerful Brand In the World” In Some Categories
(Market Research News/Latest Market Research Findings)
...quo;Trump' name is appended to the building,” explained Passikoff. The Trump brand is seen as an emotionally desirable option, especially given the new set of values that the brand has cre...
Wednesday, 01 March 2017

3. Voxpopme Partners With Affectiva To Enhance Emotional Analysis Of Video
(Market Research News/Latest Company News And Announcements)
...; unfiltered responses, and Affectiva's market leading solution enables us to understand a wide range of emotional responses to marketing content.   Combining this with Voxpopme's scalabl...
Tuesday, 10 January 2017

4. Trump Brand Triumphs: The President-Elect Effect
(Market Research News/Latest Market Research Findings)
...he Trump brand was perceived by consumers. And an oft-contentious campaign didn’t help foster consumer emotional engagement and brand loyalty levels.” But the disclosure of a videotape cap...
Wednesday, 09 November 2016

5. Firefish Wins ESOMAR Research Effectiveness Award
(Market Research News/Latest Company News And Announcements)
...ry day. It opened our eyes to the real fundamentals of peoples’ relationship with money on a physical, emotional and intellectual level – and also conveyed their own hopes and dreams of ho...
Wednesday, 21 September 2016

6. Blog: Boosting Your Qualitative Market Research With Neuroscience
(Market Research News/Market Research Blogs)
... analysis, and analysing electrical activity from the scalp. Sophisticated facial coding is used to identify emotional responses by examining facial expressions. And then there are 3D computer simulat...
Monday, 20 June 2016

7. America's 10 'Least Engaging' Brands Revealed
(Market Research News/Latest Market Research Findings)
Emotional engagement, a key measure of how well brands meet consumer expectations, is a leading indicator of consumer loyalty and brand profitability. But according to 42,792 American consumers who pa
Tuesday, 03 May 2016

8. Mother's Day 2016 Spending Up 6%
(Market Research News/Latest Market Research Findings)
...oted Robert Passikoff, president of Brand Keys Inc. (, the New York-based consumer loyalty and emotional brand engagement consultancy. "Cards, meals, and flowers have become 'pr...
Tuesday, 19 April 2016

9. Emotional Engagement Values Shift In 88% Of Categories
(Market Research News/Latest Market Research Findings)
Emotional engagement, a leading-indicator of consumer behavior, sales, and corporate profitability, is now more difficult for brands to achieve as the key drivers of brand engagement have shifted dram
Tuesday, 23 February 2016

...g the opinions and behaviours of their customers means clients can engage with the research on a much deeper emotional level. B2B Spotlight also gives clients the opportunity to explore the data them...
Tuesday, 23 February 2016

11. IVP Announces Integrated Emotional & Behavioral Measurement Lab Solution
(Market Research News/Companies Latest Products)
... of mobile research labs, has launched MobiLAB™ Integrated offering fast, comprehensive behavioral and emotional measures combined into one lab.  MobiLAB™ Integrated, powered by iMot...
Friday, 19 February 2016

12. Secrets To Eye Tracking Success
(Market Research News/Market Research Blogs)
... percent of sensory information makes it to consciousness; the rest lies submerged in the subconscious where emotional triggers – color, memory associations, and package design – hold sway...
Wednesday, 20 January 2016

13. How to conduct medical market research with children and young people
(Market Research News/Market Research Blogs)
...esearchers need to ensure that the children’s rights are protected physically, mentally, ethically and emotionally. Furthermore, as potentially vulnerable members of society, they need to be pro...
Wednesday, 25 November 2015

14. One-day SPSS Workshop Led By Andy Field: The Beast of Bias and How to Tame It
(Market Research News/Market Research Events News)
...eing made.      Professor Andy Field of the University of Sussex has published extensively on emotional development in children but in the unlikely event that you’ve ever heard of...
Wednesday, 04 November 2015

15. The 2015 Brand Keys Loyalty Leaders
(Market Research News/Latest Market Research Findings)
...Dunkin’ Donuts (#17), and Hyundai (#19) are in the top 20. “But brand loyalty is being driven by emotional engagement and the 2015 rankings, especially as they relate to consumer outreach ...
Tuesday, 13 October 2015

16. Survey finds that Harry Styles is the happiest celebrity on Twitter
(Market Research News/Latest Market Research Findings) the study. The data scientists, based at Queen’s University, Belfast, used to identify emotional patterns in tweets such as joy, rage, anger, surprise, trust and annoyance to det...
Wednesday, 30 September 2015

17. Can Brand Trump Become President Trump?
(Market Research News/Market Research Blogs)
... a product or service anywhere from 20% to 37%, enviable by any category standards. And in terms of consumer emotional engagement adding the Trump brand causes the product or service to be seen as bet...
Tuesday, 22 September 2015

18. Sports Fan Loyalty Index Names Football's Patriots
(Market Research News/Latest Market Research Findings)
...rand ‘Loyalty Bowl.’ There’s no trophy, but it comes with something more important – emotionally engaged fans, increased game viewership, and increased purchases of licensed me...
Tuesday, 08 September 2015

19. Millennials’ 20 Most Engaging Brands
(Market Research News/Latest Market Research Findings)
That it’s hard to emotionally engage Millennials isn’t a surprise. What does surprise is the way marketers believe that more social networking and entertaining advertising will. But, in th
Monday, 03 August 2015

20. Back-to-School Consumer Spending Gets an Incomplete
(Market Research News/Latest Market Research Findings)
... to the 21st annual survey conducted by Brand Keys (, the New York-based brand loyalty and emotional engagement research consultancy. Anticipated Spending Unchanged Average anticip...
Tuesday, 28 July 2015

21. 2015's Most Innovative Tech Brands
(Market Research News/Latest Market Research Findings)
... all-electric car a reality. Line: A mobile messaging app with a personality that appeals to consumers' emotional side of communication. “Last year's list included more 'traditiona...
Tuesday, 21 July 2015

...ers help patients with daily activities as a result of their condition. And because caregivers provide vital emotional support to patients, market researchers can gain a better sense of the worries an...
Thursday, 25 June 2015

23. Brand Keys Annual Survey Reveals the Most Patriotic Brands in America
(Market Research News/Latest Market Research Findings)
... importantly, believability is key to the engagement paradigm. The more engaged a consumer with a particular emotional value and the associated brand, the more likely they’ll trust that emotion ...
Tuesday, 23 June 2015

...l scores and game attendance tend to contribute more to loyalty rankings for professional hockey, all of the emotionally-based, predictive drivers have to be taken into account when measuring NHL team...
Tuesday, 09 June 2015

...vers of fan loyalty in their home and national markets and allows management to identify areas, particularly emotional aspects that need strategic brand coaching. Brand Keys assesses all the teams in ...
Tuesday, 28 April 2015

26. Multiple Studies Underline The Importance Of Product Packaging
(Market Research News/Market Research Blogs)
... by 70% more consumers compared to plain packaging. The soft texture of velvet was found to elicit 275% more emotional intensity and 247% more positive emotions compared to plain packaging and this wa...
Wednesday, 22 April 2015

27. Ready for the focus groups of the future?
(Market Research News/Market Research Blogs)
...other area where technology is offering market researchers an added advantage is neuroscience. Able to track emotional responses in real time and note reactions to stimuli in seconds using state-of-th...
Friday, 10 April 2015

28. The Most Loyal Fans in Baseball
(Market Research News/Latest Market Research Findings)
...nderful is going to happen.” And for some teams something wonderful does happen – high levels of emotional engagement and fan loyalty. Brand Keys Sports Fan Loyalty Index was designed to ...
Tuesday, 07 April 2015

29. New ‘perfect’ Kia campaign is set to exceed expectations
(Market Research News/Email and Online Marketing News)
... audience is invited to explore these people’s lives and their professional and personal needs through emotional storytelling on the Sorento microsite. As Kia’s lead agency, INNOCEAN Worl...
Tuesday, 31 March 2015

...ublished its 2015 Customer Loyalty Engagement Index ranking brands that 36,605 US consumers found to be most emotionally engaging. That meant consumers saw those brands as best meeting their expectati...
Wednesday, 18 March 2015

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