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Search Keyword exposures
Total 8 results found. Search for [ exposures ] with Google

Results 1 - 8 of 8
1. Report: On-The-Go Ad Exposures Are On The Rise
(Research Findings/Media / Social Media)
From the airport to the elevator, from the gym to the gas station, digital location-based video ad exposures are seeing marked growth, according to The Nielsen Company’s Fourth Screen Network Au
Tuesday, 26 April 2011

2. Cadbury’s Digital Campaign Delivers Twice The Return On Investment
(Research Findings/Advertising and Marketing)
...Tube Promoted Video. YouTube Promoted Video alone delivered an impressive 14.5% additional reach to TV and exposures were measured to be particularly impactful in driving sales. This demonstrates th...
Thursday, 27 January 2011

3. How To Build A Better Banner Ad
(Research Findings/Advertising and Marketing)
...andard banners. Large ads perform better than small ones.      * Retarget users with multiple exposures. Users are more likely to click on ads that they have already seen, but most user...
Friday, 24 December 2010

..., there is only a 1.3 percentage-point improvement in likelihood to visit vs. a 1.0 point improvement at 4-9 exposures. The benefit of a high number of exposures is in awareness, not store or site vis...
Friday, 17 December 2010

...aign just once. A second exposure boosted cumulative conversions by 18 percentage points, and it took five exposures to account for 80% of all conversions. “The results indicate that the c...
Wednesday, 13 October 2010

...Ipsos online survey, conducted as part of a Vantis Health Files project in April, 2010 among 1,500 (> 125 exposures per concept) primary care physicians. Vantis Health Files (VHF) is a syndicated ...
Monday, 27 September 2010

7. How Magazine Advertising Works
(Library of Research Articles/Advertising Research)
...r educated. A combination of television and magazines can achieve a very considerable improvement in the way exposures are distributed across the audience. In other words, better targeting. - Bec...
Thursday, 14 September 2006

8. Distributing Print Exposures Through Time
(Library of Research Articles/Media Research)
Distributing Print Exposures Through Time Written by Guy Consterdine, Guy Consterdine Associates Britain has a new tool to improve the planning of print media schedules – the National Readership
Saturday, 25 June 2005

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