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1. TNS announces a new managing director for TNS in Thailand
(Market Research News/Latest Company News And Announcements)
... to her commercial experience she has lectured extensively in marketing, appears as a columnist in marketing magazines and is a regular speaker at industry events. Commenting on this appointment, Ch...
Tuesday, 21 October 2014

2. Re-Brands And London Offices Seen as a Waste of Money For Charities
(Market Research News/Latest Market Research Findings)
...eel the same about developing a website. Just under half think it’s worthwhile for charities to create magazines to update donors on their work, while 39% see the value of spending donations on ...
Tuesday, 08 July 2014

3. MRS appoints new editor of Impact magazine and Research-live.com
(Market Research News/Latest Company News And Announcements)
...us all in the process.”     Jane’s feature work has appeared regularly in business magazines such as Marketing and Impact, as well as in several contract magazines for compan...
Tuesday, 13 May 2014

4. Nearly One-Quarter Of UK Internet Users Go Social For News
(Market Research News/Latest Market Research Findings)
...y to engage digitally with print media brands, according to a new eMarketer report, “UK Newspapers and Magazines: Consumers' Digital Readership on the Rise.” Social media is taking...
Wednesday, 13 November 2013

5. Healthcare and Pharma Digital Spend Rises, but Outlays Stay Low
(Market Research News/Latest Market Research Findings)
...ost digital media, indicating more intent to increase spending. Indexes for traditional print media, such as magazines and newspapers, were negative. For more information regarding this article plea...
Monday, 14 October 2013

6. UK adspend hits £17bn in 2012 – the first time since 2007
(Market Research News/Company News and Announcements January-June 2013)
... adspend for newsbrands, magazine brands and TV (see table). Newspapers become ‘newsbrands’, and magazines ‘magazine brands’ reflecting the move away from print-only publicatio...
Monday, 13 May 2013

7. Economy Forcing Brits To Watch Their Spending
(Market Research News/Company News and Announcements January-June 2013)
...e percentage off total purchase discounts by one in two (52%) consumers. Coupons from the Internet (32%) and magazines (29%) are the next most popular ways for consumers to save money whilst shopping....
Monday, 11 February 2013

8. Consumers, Marketers Disagree On Effective Ads
(Research Findings/Advertising and Marketing)
...ed to just 11% who chose favorite websites, 3% who chose social media and 2% who liked to see ads in digital magazines. Marketers and the consumers they are trying to reach disagreed on the effecti...
Thursday, 15 November 2012

9. Content Marketing Trends Mixed In UK
(Research Findings/Advertising and Marketing)
... 64% utilising press releases and PR articles. Another 63% used blogs, and 58% uploaded online video. Print magazines logged 30% here, ahead of infographics on 25%, webinars and podcasts on 23%, mobi...
Friday, 05 October 2012

10. Affluent Hard Copy Total Print Readership Largely Stable...
(Research Findings/Attitudes and Behaviour)
...urvey finds that 82% of Affluents read at least one of the 150 measured and reported print publications (143 magazines and 7 national newspapers). The total duplicated average-issue audience (AIA) is ...
Thursday, 20 September 2012

11. Big Advertisers Cut Back
(Research Findings/Advertising and Marketing)
...ed in the study.) Newspapers were off by 3.5% – including a 9.3% slump for national titles – and magazines were down by 3%. "Third quarter results will get a short-term boost from th...
Friday, 14 September 2012

12. Epublishing Rapidly Expands, Amid Uncertainty
(Research Findings/Smart Phone/Personal Computer/Tablets)
...ber who bought movies or TV shows, purchased magazine or newspaper subscriptions, or bought single copies of magazines, according to OPA. Similarly, Harris Interactive showed that ereader owners te...
Wednesday, 15 August 2012

13. Generations X, Y Adopt Smartphones As Media Hubs...
(Research Findings/Smart Phone/Personal Computer/Tablets)
...sic, and filming video. Users preferred tablets for game playing, watching TV programs, and reading books or magazines. "The amount of time that people spend using smartphones is creating a sens...
Thursday, 02 August 2012

14. What’s New With The Emerging Market Consumer? May 2012
(Research Findings/Attitudes and Behaviour)
...e ahlanlive.com, “When they're not at school, they're attending events, being photographed for magazines, working on their blog and designing clothes.” Meanwhile, Beirut-based Kuw...
Tuesday, 12 June 2012

15. Consumers Doubt Brands' Social Motives
(Research Findings/Brands / Branding)
...view, just ahead of newspapers on 71%. Cable news scored 70%, ahead of its network equivalent on 64%, while magazines logged 57%, and company websites hit 51%. Ads also registered 37%, with blogs on ...
Monday, 11 June 2012

...r recipes that will help you lose weight”. A glance at newspapers, media websites or celebrity-themed magazines will show that a key theme is a grading of celebrities in terms of how well they ...
Friday, 25 May 2012

17. Paywall Resistance Softens When Content Is Right
(Research Findings/Online Consumerism)
...ely factors in how paying subscribers react to ads. Entertainment-focused content such as movies, music and magazines were purchased by the greatest number of US digital media professionals. In fact,...
Friday, 18 May 2012

18. From ‘We To ‘Me’ Media
(Research Findings/Media / Social Media)
...scope camera, I saw Respondent K spend the majority of Sunday with her boyfriend, moving between the TV, PC, magazines, iPhone and iPad. There were only two brief points in the day where the couple wa...
Friday, 11 May 2012

19. QR Codes: Quite Rubbish? !
(Research Findings/Advertising and Marketing)
...tes the complicated input of a web address. They are most commonly sourced from Print Media (newspapers 26%, magazines 41%), but also from outdoor advertising, TV ads, the internet, etc. However, QR c...
Thursday, 10 May 2012

20. Top 10 Consumer Trends For 2012: Reality Culture And Consumers
(Research Findings/Attitudes and Behaviour)
...re than a TV genre; it has become a way of life for many people. From reading obsessively about its stars on magazines and blogs, to giving nicknames to friends just like they do on “Jersey Shor...
Monday, 07 May 2012

21. From ‘We to ‘Me’ Media
(Library of Research Articles/Qualitative Research)
...scope camera, I saw Respondent K spend the majority of Sunday with her boyfriend, moving between the TV, PC, magazines, iPhone and iPad. There were only two brief points in the day where the couple wa...
Tuesday, 27 March 2012

22. Connected Devices Become Key To Content Consumption
(Research Findings/Smart Phone/Personal Computer/Tablets)
... is the technologies' raison d’être. “Without movies, TV shows, games, photos, books, magazines, newspapers, video clips and music, few would care to own a tablet, a touchscreen...
Monday, 20 February 2012

23. US Online Ad Spend To Close In On $40 Billion
(Research Findings/Advertising and Marketing)
...llion online. Fast growth has put online ahead of some traditional media, especially print newspapers and magazines. This year, US online ad spending will exceed the total spent on print magazines ...
Friday, 20 January 2012

24. Curious Consumers Begin Scanning QR Codes
(Research Findings/Smart Phone/Personal Computer/Tablets)
...without a smartphone. Data from mobile marketing firm Nellymoser indicates that well over 90% of the top 100 magazines in the US have featured at least one mobile barcode since May 2011; as recently a...
Wednesday, 18 January 2012

25. National Brands Look To Local Online Efforts
(Research Findings/Advertising and Marketing)
...IA/Kelsey’s in that it includes local ad spending across pure-play sites, TV, radio, cable, newspaper, magazines and internet yellow pages (IYPs). But unlike BIA/Kelsey, Borrell’s estimate...
Wednesday, 14 December 2011

26. TV, Mobile See Gains In Viewing Time
(Research Findings/Television And Radio)
US adults spend more time with mobile than print magazines and newspapers combined Despite an increasing fixation with all things digital—including online video viewing—US adults are s
Tuesday, 13 December 2011

27. Sainsbury’s Little Ones Does It Again...
(Market Research News/Company News And Announcements July-December 2011)
...sses many different areas of business. The Media/Publishing category includes radio, television, newspapers, magazines, digital and service providers that operate within these fields. This year, the ...
Monday, 05 December 2011

28. Mixed Results Within Technical Consumer Goods Markets In Western Europe
(Research Findings/Smart Phone/Personal Computer/Tablets)
...hristmas period, some niche markets seem to be promising, for example, portable e-readers for digital books, magazines and newspapers. Telecommunication: Smartphones and accessories in demand The Tel...
Thursday, 01 December 2011

...ow in the United States; it has become a way of life for many people. From reading obsessively about them on magazines and blogs, to giving nicknames to friends just like they do on “Jersey Shor...
Tuesday, 15 November 2011

30. One Million Children Aged 7-12 On Facebook 'Every Day'
(Research Findings/Twitter, Facebook etc)
...ames / Video Games (£12.3 million monthly), 3. Put aside for savings (£10.7 million monthly), 4. Magazines and Comics (£6.5 million monthly), 5. Going Out (£3.7 million monthly...
Thursday, 10 November 2011

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