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...s show external agencies are losing ground with advertisers for lack of speed, with over two thirds (68%) of marketers expressing frustration with the time it takes external agencies to make decisions...
Wednesday, 22 March 2017

2. Luxury, In The Words Of Upscale Americans
(Market Research News/Latest Market Research Findings)
...fined by household income All that said, these descriptions should be seen as something of a GPS for luxury marketers and their agencies, who can use them and others we have discovered to more effect...
Wednesday, 15 March 2017

...t up to promote female leaders in digital marketing, IT and tech. The Episerver research reveals that female marketers are four times more likely than men to feel they’ve been held back as a res...
Wednesday, 08 March 2017

4. Nielsen Launches Digital Ad Ratings In Hong Kong
(Market Research News/Companies Latest Products)
...way comparable to TV. The solution will bring accountability and comparability for Hong Kong’s brand marketers, advertising agencies, platforms and publishers who have been seeking measurement...
Tuesday, 07 March 2017

5. Lightspeed Introduces Emotion Analytics
(Market Research News/Companies Latest Products)
...esponses as well as a wide range of valuable information about habits, characteristics and behaviors. “Marketers are going beyond surveys to connect with today’s consumers. Combining Light...
Friday, 03 March 2017

6. The 2017 M|R Advertising And Marketing SourceBook: A New Resource from Harpeth Marketing
(Market Research News/Latest Company News And Announcements)
...& Marketing SourceBook. We did the leg work and collected all of the pricing, placement and options that marketers need from some of the biggest and best marketing and promotional outlets in our i...
Wednesday, 01 March 2017

7. Hong Kong Consumer Confidence Shows Sign of Bottoming Out
(Market Research News/Latest Market Research Findings)
... appetite has gradually improved but they are still very cautious in spending. It is therefore important for marketers to better understand their customers, be more innovative and communicate with the...
Tuesday, 21 February 2017

...nnels (40%) will be the key marketing challenges. “The past two years have been a testing period for marketers in terms of some of the newly emerging digital marketing platforms. In 2017, we a...
Wednesday, 15 February 2017

9. Luxury, In The Words Of Today’s Three Major Generations In The United States
(Market Research News/Latest Market Research Findings)
By Bob Shullman America’s luxury, affluence, and wealth marketers define their target markets in many different ways (by income, wealth, generation, buying habits, attitudinally, etc.).  We
Monday, 06 February 2017

...ctually buying luxuries. Listening to American as well as many other international luxury and affluent brand marketers as we continually do, we find that many focus their attention and marketing effor...
Friday, 06 January 2017

11. America’s “Idle Rich” Aren’t Really So Idle After All
(Market Research News/Latest Market Research Findings)
When marketers to affluent Americans think about how to reach and potentially communicate their messages to millionaires in ways beyond today’s traditional and digital media channels, they need
Wednesday, 04 January 2017

...dels face today as marketing continues to become more digitally influenced. Featured speakers will include marketers from companies including Verizon, Citibank, J&J and Weight Watchers, along wi...
Tuesday, 08 November 2016

13. Communicating With American Millionaires — What Works?
(Market Research News/Market Research Blogs)
...ionaires differ from the average consumer in the way they communicate with others and how they view and hear marketers’ messages and advertising. The wealthy, defined for this column as America&...
Thursday, 03 November 2016

14. Are All American Millionaires The Same? Absolutely Not!
(Market Research News/Market Research Blogs)
By Bob Shullman, President/Founder of Shullman Research Center Affluence marketers define their targets in many different ways (for example, by income, wealth, generation, buying habits, gender, or a
Friday, 21 October 2016

15. Looking Forward: Amazon And Today’s Affluent Marketplaces In The United States
(Market Research News/Latest Market Research Findings)
... a product carousel displaying apparel related to the show and that can be purchased on Amazon.com. As most marketers in the affluent marketplaces in the U.S. know, Amazon has been endeavoring since ...
Monday, 11 July 2016

16. Blog: Boosting Your Qualitative Market Research With Neuroscience
(Market Research News/Market Research Blogs)
...to identify the emotions involved in decision-making processes (which is incredibly valuable information for marketers). That’s why agencies that are looking for ways to reveal deeper, more huma...
Monday, 20 June 2016

... is delivering the best results, the new testing feature distributes additional content without the need for marketers to analyse and re-deploy themselves. Seamlessly integrated into the Episerver Dig...
Thursday, 09 June 2016

18. "Mainstreamers" Matter As Affluence Intersects With Luxury In The U.S.
(Market Research News/Latest Market Research Findings)
...ed survey, a number of luxury brands talked with me about that survey’s not measuring what some luxury marketers called "mainstream" Americans — consumers who aspire to live a mo...
Thursday, 09 June 2016

19. Omnichannel Shopping Today And The American Affluent Shopper
(Market Research News/Latest Market Research Findings)
...ing journeys, depending on their own shopping habits and what they are considering buying. The merchants and marketers who operate both the brick-and-mortar and the digital stores that service these c...
Wednesday, 11 May 2016

20. IVP Launches Neuro Omnibus Video Testing
(Market Research News/Companies Latest Products)
...mnibus for Video is designed to be integrated into traditional research, providing snapshots of data to help marketers identify content that contributes to the desired attention, arousal and emotions,...
Wednesday, 11 May 2016

21. America's 10 'Least Engaging' Brands Revealed
(Market Research News/Latest Market Research Findings)
...nufacturer did not receive enough customer mentions to be included in this year’s assessments. “Marketers don’t generally think about this kind of list on an aggregated basis,&rdquo...
Tuesday, 03 May 2016

22. RealityMine Receives 2016 Queen’s Award For Enterprise
(Market Research News/Latest Company News And Announcements)
...s  for over 350,000 days generating over 1,000,000,000 actionable data points   This provides marketers with one of the richest behavioral and contextual data sets available. In total...
Thursday, 21 April 2016

23. Blog: Keeping Up With The Rapidly Changing Digital Landscape
(Market Research News/Market Research Blogs)
...nomy also means there is no point following time-consuming methods of analysing data. At first digital marketers turned to simple spreadsheets, Business Intelligence (BI) software or created the...
Monday, 18 April 2016

24. Who Are The American Affluents?
(Market Research News/Latest Market Research Findings)
... Millennials compare with American Gen-Xers and Boomers as regards their affluence and buying power. As some marketers also target Seniors (the 30 million adults who are 70 or older), we decided to in...
Monday, 11 April 2016

25. There’s More To Eye Tracking Research Than Heat Maps
(Market Research News/Market Research Blogs)
Kirk Hendrickson CEO Eye Faster Eye tracking is the only methodology to help marketers understand what individuals see as they shop the aisles. Anything seen from 100-400 milliseconds can be interpret
Friday, 18 March 2016

26. Industry Recognition For InSites Consulting’s Insight Activation Studio
(Market Research News/Latest Company News And Announcements)
...(in cooperation with Greenbook and Gen2 Advisors). When interviewing more than 185 insight professionals and marketers on their most recent market research project as well as their ideal study, the re...
Thursday, 17 March 2016

27. Episerver Launches Global “Digital Ninety-Nines” Campaign, Celebrating Women In Tech
(Market Research News/Latest Company News And Announcements)
...specific gender issues, our campaign focuses on using the views and experiences of female experts to inspire marketers and contribute new insights.” ...
Tuesday, 08 March 2016

28. How Many Affluent Millennials Are There In America?
(Market Research News/Latest Market Research Findings)
...00), there are many of them in America (about 86 million in total), including those of high-school age. When marketers start to focus, though, on the adults who are 18 or older, the number declines to...
Monday, 07 March 2016

29. Emotional Engagement Values Shift In 88% Of Categories
(Market Research News/Latest Market Research Findings)
...an do that always earn greater market share and are always more profitable than the competition. To succeed, marketers need to accurately answer these questions, ‘what drives my category, what a...
Tuesday, 23 February 2016

30. Seven Ways You Can Boost Your Mobile Marketing Campaign in 2016
(Market Research News/Email and Online Marketing News)
...le landscape has changed, and new technology has made all-around platform coverage a go-to strategy for most marketers. Check out the following seven tips we believe mobile marketers need to prepare f...
Monday, 08 February 2016

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