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1. Marketing Sciences Unlimited Expands Qualitative Team With Research Director Hire
(Market Research News/Market Research Companies New Appointments)
... team.  Qualitative research is a growth area of the business and reflects our clients need to get a deeper understanding of their customers to help shape their strategic plans.  We have no ...
Tuesday, 28 March 2017

2. E-Tabs And Askia Announce New Dashboard Software Partnership
(Market Research News/Latest Company News And Announcements)
...eeds of market research. This exciting new application will combine a cutting-edge user experience with a native understanding of market research data and functionality. The industry as a whole will g...
Monday, 20 March 2017

3. Nielsen Launches Digital Ad Ratings In Hong Kong
(Market Research News/Companies Latest Products)
...nd measure their digital audiences with like-for-like reach and frequency metrics across screens to get a deeper understanding of the connection between online and mobile separately and together. &ldq...
Tuesday, 07 March 2017

4. Hong Kong Consumer Confidence Shows Sign of Bottoming Out
(Market Research News/Latest Market Research Findings)
...edia savvy, to the 1.4 billion of consumers in China who are so fond of making cross border purchases. By better understanding the interest and spending pattern of these customer groups, this will cer...
Tuesday, 21 February 2017

...tinues to evolve, increasing media fragmentation (45%), difficulty of calculating return on investment (42%) and understanding customer interactions across channels (40%) will be the key marketing cha...
Wednesday, 15 February 2017

6. Voxpopme Partners With Affectiva To Enhance Emotional Analysis Of Video
(Market Research News/Latest Company News And Announcements)
...patented technology behind Affectiva’s emotion detection makes it ideal for delivering emotion metrics and understanding the subtleties of facial expressions across any number of Voxpopme projec...
Tuesday, 10 January 2017

7. Are All American Millionaires The Same? Absolutely Not!
(Market Research News/Market Research Blogs)
...ffluent, especially American millionaires, you need to understand how they differ generationally.  And that understanding will pay dividends....
Friday, 21 October 2016

8. Firefish Wins ESOMAR Research Effectiveness Award
(Market Research News/Latest Company News And Announcements)
...or, Global Brand Planning at PayPal comments, “This project with Firefish went from the academic rigour of understanding the role of money in our society through to the micro detail of real live...
Wednesday, 21 September 2016

9. Collaborata "Blasts Out Of Beta"
(Market Research News/Latest Company News And Announcements)
...otal value in excess of $3 million, ranging from “The List,” a youth brand-tracking study; to “Understanding YouTube” the first co-sponsored research that reveals who’s v...
Tuesday, 20 September 2016

10. Kantar Worldpanel Partners With Facebook To Expand Advertising Measurement Service
(Market Research News/Latest Company News And Announcements)
...rrat, chief executive of Kantar Worldpanel, comments: “The partnership allows our experts to build a solid understanding of how advertising works and the role that Facebook plays in a wider camp...
Thursday, 23 June 2016

11. Blog: Boosting Your Qualitative Market Research With Neuroscience
(Market Research News/Market Research Blogs)
...ast few decades, scientists have been making greater and greater progress in unlocking the secrets of the brain. Understanding brain activity and how it relates to human behaviour is known as neurosci...
Monday, 20 June 2016

12. IVP Launches Neuro Omnibus Video Testing
(Market Research News/Companies Latest Products)
...he video.  Consultation with staff from HCD Research explaining the results will help to provide additional understanding of the data. The broad range of target audiences will include: Millennia...
Wednesday, 11 May 2016

13. E-Tabs Expands Head Office
(Market Research News/Latest Company News And Announcements)
...ing innovative and efficient reporting solutions to all E-Tabs’ clients. Russ says, “I greatly enjoy understanding how different companies operate in order to find practical, timely and co...
Tuesday, 19 April 2016

14. Hong Kong Video-On-Demand Viewing Habits Study
(Market Research News/Latest Market Research Findings)
...o;For audiences, advertisers and content providers alike, an advantage will be gained with an in-depth and keen understanding of not just how consumer viewing dynamics are changing, but why they are...
Tuesday, 19 April 2016

15. Blog: Keeping Up With The Rapidly Changing Digital Landscape
(Market Research News/Market Research Blogs)
...dle open comments, as well as marketers struggling to create digital context. Unfortunately, BI tools often lack understanding of open text in conjunction with customer metrics such as CES, and Goal C...
Monday, 18 April 2016

16. There’s More To Eye Tracking Research Than Heat Maps
(Market Research News/Market Research Blogs)
...tions of where attention is focused, maps can chart ‘areas of interest’ (AOIs) that are important to understanding attention. For example, when determining what aspects of a package are be...
Friday, 18 March 2016

17. Twitter Sponsors New MRS Award For Social Media Research
(Market Research News/Market Research Events News)
...E, Chief Executive of MRS, commented: “We are thrilled to be working with Twitter on this new award.  Understanding the role and impact of social media is crucial if researchers are to get ...
Tuesday, 15 March 2016

18. Senior Appointment In Schlesinger Qualitative Team
(Market Research News/Market Research Companies New Appointments)
...p; Prior to that, she held the position of Field Manager at Insights & Marketing.  Gina’s work in understanding client needs and creating trusted advisor relationships is an ideal fit f...
Monday, 07 March 2016

19. Strong Growth At Strive Prompts Two Senior Hires
(Market Research News/Market Research Companies New Appointments)
...t response to the Strive proposition.  A specialist in financial services research, combined with a strong understanding of the technology sector, Yeomans joins as a Director with more than 20 y...
Wednesday, 02 March 2016

20. Schlesinger Makes Senior Appointments For Online Quantitative Solutions
(Market Research News/Market Research Companies New Appointments)
.... Commenting on the news, Mike Sullivan, President, said, “Matt and Jade bring a wealth of experience and understanding of quality drivers to these roles and have proven capabilities in optimiz...
Thursday, 28 January 2016

21. Firefish Appoints Lisa Hill As UK Qualitative Managing Director
(Market Research News/Market Research Companies New Appointments)
... new challenge where I could bring my experience and continue to learn and develop. Genuine consumer insight and understanding of people and culture build the most strategic and successful brands, and...
Wednesday, 27 January 2016

22. Secrets To Eye Tracking Success
(Market Research News/Market Research Blogs)
... Some products receive careful consideration, others little thought. What does this behavior mean for marketers? Understanding the insights to be mined is where eye tracking can play a key role. Eye ...
Wednesday, 20 January 2016

...to retain an existing ones. Competition for consumers is fierce, so companies are looking for greater precision, understanding and control to ensure they’re meeting the increasing demands and ex...
Monday, 18 January 2016

24. Owen Bigwood Has Joined Bonamy Finch As Analytics Manager In The Advanced Analytics Team
(Market Research News/Market Research Companies New Appointments)
...ing his BSc in Psychology & MSc in Research Methods & Quantitative Analysis. He combined his passion for understanding how people ‘tick’, with these analytical techniques to pursue...
Thursday, 14 January 2016

25. Kantar Worldpanel appoints new strategic insight director to lead Scotland team
(Market Research News/Market Research Companies New Appointments)
...y to £16.5 billion by 2017 with a focus on boosting both UK sales and export opportunities.  Her deep understanding of the retail sector in Scotland and strong network of contacts make her ...
Monday, 12 October 2015

26. Firefish UK continues expansion with hire of new qualitative director, Steve Banks
(Market Research News/Market Research Companies New Appointments)
...o more personally relevant information available, financial services brands need to ensure that they have a deep understanding of people and what it is they want. Without it, they can’t increase...
Monday, 28 September 2015

27. Ex-Incite comrades join forces to launch Strive
(Market Research News/Companies Latest Products)
... working on the next step immediately.”     “Put simply; our mission is to move beyond the understanding of insights into helping clients to find new opportunities and make them ...
Monday, 28 September 2015

28. Can Brand Trump Become President Trump?
(Market Research News/Market Research Blogs)
...e country? Compassion: Does the candidate care about all the people? Perception: Does the candidate have an understanding of the problems facing the county? Resolve: Does the candidate have th...
Tuesday, 22 September 2015

...ould like the UK to withdraw from the EU but remain in the European Economic Area FSB members’ opinion and understanding of the EU 78.0% of FSB members surveyed have a view on the UK’s me...
Friday, 18 September 2015

30. Tom Goderis steps up to partnership at InSites Consulting
(Market Research News/Market Research Companies New Appointments)
...ends its group of Managing Partners with Tom Goderis, bringing in over 20 years of experience in global consumer understanding after having worked both on the client (10 years at Procter & Gamble)...
Friday, 04 September 2015

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