What is Qualitative Research?
Written by DJS Research Ltd.   
29 May 2005
Qualitative Research, as explained by DJS Research Ltd.
Qualitative research is used to help us understand how people feel and why they feel as they do. It is concerned with collecting in-depth information asking questions such as why do you say that?. Samples tend to be smaller compared with quantitaive projects that include much larger samples. Depth interviews or group discussions are two common methods used for collecting qualitative information.

DJS Research Ltd offers a range of qualitative research services, their qualitative website can be found here: Qualitative Research

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Last Updated ( 03 Sep 2013 )