What is Quantitative Research?
Written by DJS Research Ltd.   
29 May 2005

Quantitative Research, as explained by DJS Research Ltd.

Quantitative research is used to measure how many people feel, think or act in a particular way. These surveys tend to include large samples - anything from 50 to any number of interviews. Structured questionnaires are usually used incorporating mainly closed questions - questions with set responses. There are various vehicles used for collecting quantitative information but the most common are on-street or telephone interviews.

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Last Updated ( 03 Sep 2013 )