What is Descriptive Research?
Written by DJS Research Ltd.   
26 Jul 2006
Descriptive Research, as explained by DJS Research Ltd.

This research is the most commonly used and the basic reason for carrying out descriptive research is to identify the cause of something that is happening.  For instance, this research could be used in order to find out what age group is buying a particular brand of cola, whether a company’s market share differs between geographical regions or to discover how many competitors a company has in their marketplace. However, if the research is to return useful results, whoever is conducting the research must comply with strict research requirements in order to obtain the most accurate figures/results possible.

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Last Updated ( 08 Jan 2015 )