Market Research World

Award-winning, independent insight consultancy, Firefish has launched a new business - specialist Insight communication and activation agency, Insider. This new venture will be led by John Sayers, who previously headed up Firefish’s in-house insight film unit, Firefilms, and has been recognised by the industry with a variety of innovation and new methodology awards.

Leading advertisers, agencies, media, analytics experts and marketing technologists will gather in New York on November 30th to discuss how to best accelerate the development of marketing measurement innovations needed to enhance advertising ROI.

As temperatures across the UK plummet and winter sets in, the season-long fight to avoid catching a cold from sneezing colleagues and commuters begins.  New research from Kantar Worldpanel reveals that the cost of the common cold can be as much as £27.53 if consumers purchase all the possible remedies from scratch.

In the wake of the release of a video clip showing Donald Trump speaking about women in vulgar sexual terms, a study conducted by the New York-based brand engagement and customer loyalty research consultancy Brand Keys, Inc., revealed that 100% of the categories where Brand Keys has tracked the Donald Trump brand had been negatively affected. But in a follow-up survey regarding Ivanka Trump, Brand Keys found that the damage to her brand was insignificant compared to that of her father's.