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Home arrow Market Research Findings arrow Advertising and Marketing
Advertising and Marketing
Findings that relate to the world of Advertising.
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Date Item Title Author Hits
10 Nov 2009 Call For Progressive Brands To Join Visionary Pilot Project To Develop Joint Ventures. Sense Worldwide 4106
03 Nov 2009 APAC To Outpace The West In Adspend Growth Advertising and Marketing 4230
03 Nov 2009 Nielsen Radio Figures In, Hot FM leads Way Nielsen 8715
30 Oct 2009 McDonald's Seeks New Spin On 'I'm Lovin' It' Advertising and Marketing 8774
30 Oct 2009 A+M Searchlight: Spiked Guinness Advertising and Marketing 4107
15 Oct 2009 APAC Leads The World In Ad Growth Nielsen 4690
13 Oct 2009 Marketing TV: We Need To Lift Our Game Marketing Interactive 4920
17 Aug 2009 Marketers Reveal Their Response To The Recession B2B International 5501
11 Aug 2009 Synovate Media Atlas Finds Print And TV Still Main Channels In Reaching Filipino Consumers Synovate 7454
28 Jul 2009 Consumers Worldwide See Advertising As Key To Economic Growth Nielsen 4348
25 Jun 2009 Targeting The Over 50’s – Psychology Versus Chronology The Research Centre Ltd 6441
15 Jun 2009 Sony Ericsson Calls On Hill & Knowlton A&M 4339
26 May 2009 Mobile Advertising Growth Fueled by New Ad Formats on Smartphones GfK 4866
19 May 2009 Economic Downturn Hitting UK Mobile Advertising GFK NOP 3905
20 Apr 2009 Characteristics Of The World’s Most Successful TV Advertising Millward Brown 25526
27 Mar 2009 Younger People Want Entertaining Online Ads, Older Consumers Want Relevance And Usefulness Lightspeed Research 12521
25 Mar 2009 Good Quarter One For Mobile Advertising GfK 5183
06 Mar 2009 A New Dawn For The Insight Show Centaur 6275
17 Dec 2008 Are People Becoming More Accepting of Some Online Ads? Millward Brown 5515
27 Oct 2008 U.S. Ad Spending Down Slightly Nielsen 4484
27 Oct 2008 Significant Drop In Financial Services Ad Spending Nielsen 4468
11 Jul 2008 During Economic Downturn, Mobile Advertising Seen as Key to Reaching On-the-Go Consumers Harris Interactive 5946
11 Jul 2008 Consumers Will Buy, Recommend and Invest in Companies that Concentrate on Building Their Reputation Harris Interactive 6017
11 Jul 2008 Does Local Matter? The Role of Local Community in Peoples Lives - Helping Advertisers Connect Millward Brown 9143
11 Jul 2008 Singletons: A Consumer Group You Can't Afford To Ignore Euromonitor International 9159
10 Jul 2008 Heinz Ketchup Ranks No. 1 in Overall Brand Equity, According to New Study Harris Interactive 9897
10 Jul 2008 GUCCI reigns as the Most Coveted luxury brand in the world Nielsen 18274
10 Jul 2008 Microsoft overtakes Qantas as Australia's most authentic brand in latest study Synovate 6595
10 Jul 2008 Brandz Top 100 Brands Shows Dramatic Growth in the Financial Power of Brands Millward Brown 7767
27 Mar 2008 Survey shows young Asians fit 38 hours of activities into one day (but still manage eight hours... Synovate 9631
25 Mar 2008 Advertising on mobile phones: Speaking to Asian consumers Euromonitor International 5979
05 Mar 2008 Hispanic Consumers: Zeroing in with Email Mintel 5040
05 Mar 2008 Breaking Into The Inbox Mintel 4789
29 Feb 2008 Marketers Must Harness The Power Of social Media: Study TNS 4931
25 Feb 2008 Research is key to winning advertising argument, says Spring BMRB 5038
15 Feb 2008 Nostalgia Aiming At The Heart Of Your Consumer Euromonitor International 5775
22 Oct 2007 Online behavioural targeting and video as the Future of Advertising Advertising.com 6879
01 Oct 2007 Word-of-Mouth the Most Powerful Selling Tool: Nielsen Global Survey AC Nielsen 9118
14 Sep 2007 NBTY One Brand Per Channel Strategy Euromonitor International 13202
31 Aug 2007 Brand Building in the Utilities Market Millward Brown 13003
03 Aug 2006 A New Study Confirms that it Really Does Pay to Advertise Anderson Analytics 6443
29 Jun 2006 Flyers the most effective form of advertising GFK 21873
21 Apr 2006 Pioneering Research Aims To Improve TV Advertising Tech Buzz 6650
18 Jan 2006 5.4 Percent Increase in US Advertising Spending TNS 7737
17 Nov 2005 Does Advertising Motivate Gay Consumers Differently than Non-Gay Consumers? Harris Interactive 6352
15 Nov 2005 Political Television Ad Spending Sets Record TNS 6783
08 Sep 2005 U.S. Advertising Grows 4.5 Percent TNS 6188
29 Jun 2005 The Role of Emotion in Advertising Explored In New Book Millward Brown 9572
29 Jun 2005 Millward Brown Enhances Methods of Measuring Emotional Response to Ads Millward Brown 10838
29 Mar 2005 The Guide to... TV Advertising Cynics BMRB 6024
 
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