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THE CHRISTMAS GROCERY RESULTS EDWARD GARNER, DIRECTOR OF RESEARCH, TNS WORLDPANEL, comments: “The latest TNS Worldpanel grocery market share figures published today for the 12 weeks ending 31st December 2006, covering the Christmas shopping period, show that fears of a poor Christmas were unfounded as far as Grocery retailers were concerned as turnover increased by 5% over the equivalent period a year ago. Tesco shows the biggest gain in absolute terms with a one point share increase to 31.4% although the share is now on a plateau having held above 31% for the last 9 data releases. This is a reflection of the intensity of the competition from the other retailers. Sainsbury traditionally trades strongly at Christmas and 2006 was no exception as it narrowed the gap with Asda to 0.2%. Nevertheless Asda saw a healthy sales increase of 5%, in line with the market. Whilst the Morrisons growth was a little lower at 4% it is the eighth successive period of positive growth for the Yorkshire retailer which is now firmly on the national stage. As predicted last period, the 11% year-on-year increase for Waitrose gave the retailer a record Christmas share of 3.9% which is consistent with the strong trading reported by the John Lewis department stores. As store acquisitions drop out of the annual comparisons, Somerfield has seen a slight share drop from 4.1 to 3.9%. “ About TNS: TNS is a market information group: - The world’s largest provider of custom research and analysis
- A leader in political and social polling
- A major supplier of consumer panel, media intelligence and internet, TV and radio audience measurement services. TNS operates across a global network in over 70 countries, allowing us to provide internationally consistent, up-to-the-minute and high quality information and analysis. The group’s employees deliver innovative thinking and excellent service to local and multi-national clients worldwide. In the custom business, they combine in-depth sector knowledge with expertise in the areas of new product development, positioning and segmentation research, brand and advertising research and stakeholder management. TNS’ strategic goal is to be recognised as the global leader in delivering value added information and insights that help our clients to make more effective decisions. TNS is the sixth sense of business. www.tns-global.com About TNS Worldpanel: Worldpanel is TNS's continuous consumer panel sector, delivering insight into consumer purchasing and usage habits on a local and global scale. Our coverage extends to more than 50 countries worldwide with services typically based on continuously monitored samples providing information on purchasing and usage activity. We use data collection technology best matched to the development of the environment that we are measuring, including bar code scanners, Internet, till receipt scanning as well as paper diaries and interviewing. Worldpanel works closely with a wide range of clients including multi-national and local FMCG brand and private label manufacturers, fresh food suppliers, retailers, market analysts and government organisations.
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