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Dynamic Logic’s Europe Team Builds Dynamic Logic, a Millward Brown company which specialises in measuring advertising effectiveness, is expanding and growing following its recent move into new offices in Bloomsbury, where Millward Brown brought all divisions including Millward Brown Optimor, Millward Brown Precis and Dynamic Logic together to foster better collaboration, shared learning and a higher level of insights to benefit clients amongst the teams. Sim Dehra has joined Dynamic Logic as business development manager to grow and deepen client relationships in the UK and Europe. She has over five years of experience in business development and client servicing within various disciplines including digital, through the line, above the line, below the line and production. She joins from New Biz Ltd where she was a senior account manager working with clients including Lightbox, Tag and IS, a subsidiary of M&C Saatchi. Angela Whitelaw and Cécile Lescat are promoted to Account Directors, further illustrating Dynamic Logic’s commitment to providing the highest quality of service when addressing client needs and research objectives. Both will continue to report to managing director, Suzanne Moorey-Denham. Christina Goodman, Director of Global Marketing & Business Development, joins the London office from DL’s New York Headquarters. In addition, Dynamic Logic is looking to hire a Director of Research & Analytics to join the growing research team. For more information, please contact
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