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5 July 2007 - LONDON — Synovate Healthcare, the healthcare arm of international market research firm, Synovate – has announced the launch of the Synovate Healthcare Psychoses Therapy Monitor. The online Psychoses Therapy Monitor will cover the treatment of patients diagnosed with Schizophrenia and Bipolar 1 and 2, incorporating doctor demographics, attitudinal data and patient records. In line with all Synovate Healthcare's therapy monitors, Synovate will offer a dedicated team of therapy experts to provide ad hoc query support and consultation. Initial waves of the Psychoses Therapy Monitor will cover the UK, France, Germany, Italy and Spain (with expansion into the US soon to follow) and results will be available twice a year. This move into the psychiatry arena marks the latest addition to Synovate Healthcare's portfolio of therapy monitors in the oncology, autoimmune, antiviral, metabolics and CNS disease areas. Commented Nick Hedley, who heads up the Psychoses Therapy Monitor: "Launching a new monitor in a new portfolio is an exciting time for Synovate. With online methodology leading to faster turnaround of data, clients can now receive the most up to date information at a time when, with patent expirations and new product launches, the market is poised for change over the next few years." For more information, contact Nick Hedley at
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or on +44 (0)20 8246 6267. Contact for this press release:
Jo Butcher
Senior Marketing Manager
Synovate Healthcare
Tel: +44 20 8246 6319
email
About Synovate Healthcare
Synovate Healthcare is the global specialist healthcare market research arm of Synovate, dedicated to delivering marketing insights to the pharmaceutical and healthcare industries. Synovate Healthcare employs 500+ healthcare market research professionals across Europe, US and Asia Pacific and offers global fieldwork capabilities. More information on Synovate Healthcare can be found at www.synovate.com/healthcare. About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 5,700 staff in 118 cities across 52 countries. For more information on Synovate visit www.synovate.com.
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