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One in Four Business Travellers Has Fallen Asleep in a Meeting Due to Lack of Sleep |
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Written by Research International
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31 Mar 2005 |
British Airways Survey Reveals Government and Political Employees Are the Most Sleep Deprived
Business travelers are simply not getting enough sleep, according to a
new survey conducted by British Airways and Research International in
recognition of National Sleep Awareness Week. Out of 1,000
professionals surveyed, 25 percent admitted to falling asleep in a
meeting due to sleep deprivation, and 70 percent felt they were less
productive after traveling. Nearly one in five had a presentation go
badly or lost business as a result of poor sleep due to air travel.
While lack of shuteye is common across a broad range of industries, it
is most acute among professionals working in government and politics.
Legal/security/law, computer/software and banking/finance/investment
rounded out the top four.
Citing work stress, family demands and frequent travel, the average
overnight business traveler gets less than the seven to nine hours
sleep per night recommended by the National Sleep Foundation. They lose
even more sleep during air travel. According to the survey, business
travelers only sleep for an average of three hours on overnight flights
in economy class and four hours in business and first.
“Our goal is to help business class passengers get the most sleep
possible during flight so they are at peak performance when they arrive
at their destination,” said Robin Hayes, Executive Vice President,
British Airways, the Americas. “As a result of recent improvements in
Club World, forty percent of British Airways’ passengers are now
getting an extra 100 minutes of sleep”
British Airways is at the forefront of research and innovation when it
comes to understanding the needs of business travelers. The airline,
which was the first to launch flat beds in its Club World business
class on all flights between North America and London, is introducing
softer, more comfortable seat foams with the latest technology to
enable better sleep. In addition, British Airways’ Sleeper Service
provides passenger amenities such as pre-flight dining, a more tranquil
cabin with fewer announcements and nightcap service with comforting hot
chocolate and cookies.
The study also addressed the issue of jet lag. Overnight business
travelers cited the following top five methods for overcoming jet lag:
- Showering upon arrival
- Drinking water during a flight
- Taking a walk outside upon arrival
- Taking a nap after landing
- Upgrading to a higher class
- British Airways Club World passengers can offset the effects of
jet lag by taking advantage of its London Arrivals Lounge. Services
offered include 48 private shower suites and personal valet service.
About the Survey
Findings are based on a study conducted online by Research
International among 1,000 overnight and international business
travelers who took at least 2 trips in the past year.
About British Airways
British Airways is one of the world’s largest international passenger
airlines with a fleet of 293 aircraft carrying more than 36 million
passengers a year to some 216 destinations (including 22 in North
America) in 94 countries.
The airline has long been regarded as an industry leader, which takes
great pride in delivering the highest levels of innovative customer
service. It has invested almost a billion dollars in new products,
which have redefined travel for the 21st century. These include Club
World, featuring the first fully flat bed for business travelers and
World Traveler Plus, a class of travel for longhaul economy travelers
offering a dedicated cabin with wider seats and greater legroom.
Further information is available by visiting the airline’s website at www.britishairways.com
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