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What's The Difference Between Continous and Ad Hoc Research? |
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Written by DJS Research Ltd.
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22 Jul 2008 |
Continous vs Ad-Hoc Research, as explained by DJS Research Ltd .
Continuous Research A survey conducted both regularly and frequently among parallel samples within the same population; or a survey in which the interviews are spaced over a long period of time. Continuous research is undertaken repeatedly and continually as opposed to ad hoc surveys or surveys carried out at specific times. Ad Hoc Marketing Research In basic terms this means 'as and when' required. Generally applied to single surveys which are designed as a 'one-off' and relate to a specific need.
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Last Updated ( 08 Jan 2015 )
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