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What are Dyads and Triads? |
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Written by DJS Research Ltd
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28 Jul 2008 |
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Dyads and Triads can be thought of as very small focus groups. However, unlike with focus groups, there is occassionally a connection between participants (i.e. husband and wife or purchaser and user). This allows the moderator to delve into dissimilar opinions within the same organization and to appreciate different perspectives within the same group of people (it often gives a detailed look at the good and bad points of a particular purchase decision). For further information please visit DJS Research, a full service market research agency. Alternatively, feel free to call them on +44 (0) 1663 767857 Follow DJS Research Ltd: On Twitter :: On Facebook :: On Linkedin :: On You Tube Other DJS Sites: Customer Satisfaction Survey :: Business To Business Market Research :: International Market Research :: Industrial Market Research :: Branding Research :: Qualitative Research :: Online Market Research :: Market Research Manchester :: Market Research Agencies
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Last Updated ( 17 Jul 2012 )
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