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What Bluetooth Products do People Want & How Much Are They Willing to Pay? |
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Written by IMS Research
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20 Apr 2005 |
In a recent survey of over 2000 consumers, IMS Research found that
consumer demand for Bluetooth products is focused upon a relatively
well defined set of product types, some of which may come as a little
bit of a surprise.
As can be expected, the survey found that mobile phones and mono
headsets dominate demand for Bluetooth enabled products. A quarter of
the 2,008 respondents stated that they were interested in use cases
involving mobile phones and mono headsets.
Although the survey confirmed the increased importance of the mobile
phone and headset combination to the Bluetooth market, it also found
that there was significant demand for Bluetooth in a number of other,
less traditional, markets such as digital cameras. These markets
typically haven’t been at the core of Bluetooth product vendor’s
marketing focus.
More importantly the survey also considered how much consumers were
willing to pay for Bluetooth enabled products over non-Bluetooth
products. A considerable correlation was found between Bluetooth
awareness and the propensity to pay more for Bluetooth products.
Analyst, Fiona Thomson, stated “Once the benefits of Bluetooth are
realised, it seems consumers can justify the extra costs.” She added
“The Bluetooth Consumer Usage & Awareness Survey found that
consumers are specifically willing to pay extra for products in key
consumer markets such as laptops/notebooks and headsets”.
IMS Research is a specialist supplier of market research and
consultancy services on global electronics markets. Information from
IMS Research is used by major companies worldwide to assess market
trends, solve marketing problems, and improve the efficiency of their
businesses. IMS Research is an international company, selling in more
than 35 countries around the world and is supported by headquarters in
Wellingborough, UK and an office in Austin, Texas. IMS Research’s
Wireless Group provides consultancy services and detailed databases and
reports on the cellular, mobile radio and short-range wireless markets.
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