Blind and Branded Research

Blind and Branded Research, as explained by DJS Research Ltd.

Branded research is research done where the participants know the company or organization that has subsidized the research. The decision to tell participants the name of the sponsor company often centers on the ease of finding respondents (which is often easier if the sponsor is known) compared to the bias that is created by the respondent knowing which organization he or she is giving information to.

Therefore, the researchers will frequently choose not to disclose the name of the sponsor, therefore removing the potential for bias but making finding respondents slightly more difficult. This kind of research is called blind research and is the method used most frequently by most researchers. 

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