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Press Release
on behalf of Soccerex & Skopos Skopos to Speak at Global Soccerex Football Conference, South Africa:
Rob Horton from innovative market insight providers SKOPOS will examine the effectiveness of FIFA brands in this presentation entitled “Understanding the impact and persuasiveness of brands in advance of the 2010 FIFA World Cup”
Agency also “Official Research and Insight Partner” London,Monday 17th November 2008:
SKOPOS market insight (www.SKOPOS.info) is delighted to announce its continued partnership with Soccerex (Johannesburg, Rio de Janeiro and London). Whilst England are aiming to plan for next year’s 2010 World Cup with a repeat of their 5-1 hammering of Germany on Wednesday evening, SKOPOS will be busy preparing to speak to senior sporting decision makers from around the world of football and sport in general at next week’s global convention in South Africa. “It has become a ‘must-attend’ event in the football calendar.”
Joseph S Blatter - FIFA President Rob Horton, SKOPOS Director says “This is another great fillip for SKOPOS and illustrates our continued prowess in the sport and events arena. By taking advantage of our South African research panel, we are very much looking forward to speaking to the likes of Adidas, Castrol, Budweiser, Coca Cola, McDonalds, Sony and Visa on assessing the impact and effectiveness of their sponsorship campaigns in advance of the 2010 FIFA World Cup”. As ‘official research and insight provider’ for Soccerex Conferences, SKOPOS will also be undertaking qualitative vox-pops with delegates assessing the impact of the credit crunch on the football industry, whilst also sending online surveys to all delegates and exhibitors post the conference.
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